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Category
Direct Marketing for Good
Annual ID
OS24_DM022S
About the Work
Russia-Ukraine conflict caused a global energy crisis, affecting major economies and household budgets. Rising gas prices led to high costs for basic activities like heating homes and cooking. Barilla studied a cooking method used in Italy since the 1800s until the economic boom of the 1960s. An effective and simple method that can save up to 80% of energy, but now totally forgotten. So, the brand launched Passive Cooking, "the most innovative old method to cook pasta". A forgotten method, evolved and re-presented as an innovation to reduce environmental impact.
2024 Awards
Total Points: 21
Silver Pencil
Credits
Agency
LePub / Milan
PR / Marketing Agency
MSL / Milan
Production Company
Cabinaa / Milan
Robilant Associati / Milan
Associate Creative Director
Fernando Dominguez
Giulio Frittaion
Roberto Ardigò
Chief Creative Officer
Mihnea Gheorghiu
Group Creative Director
Stefano Zanoni
Executive Creative Director
Riccardo Fregoso
Selim Unlusoy
Producer
Arianna Messina
Global CCO LePub
Cristiana Boccassini
Global CEO LePub, CCO Publicis Worldwide
Bruno Bertelli
Global Executive Creative Director
Andrey Tyukavkin
Head of Social & Content
Valentina Salaro
Head of Strategy
Niccolò Rigo
Account Executive
Giovanni Spadola
Account Supervisor
Roberta Di Ponzio
Chief Production Officer
Francesca Zazzera
Digital Designer
Federica Muscillo
Digital Project Manager
Ornella Scarparo
Global Client Service Director
Simona Coletta
Global Head of PR & Communications
Isabella Cecconi
Group Client Service Director
Federica Papetti
Head of Creative Technology
Mauro Mazzei
Head of Digital Production
Vittorio Cafiero
Head of Video Production
Anna Sica
Senior Content Manager
Vincenzo Di Carlo
Senior Digital PR Manager
Carol Verde
Senior Experience Strategist
Antonio Jorgaqi
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