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Category
B2B Communications
Annual ID
OS24_DM097M
About the Work
Each year, the village of Yoro experiences a unique event where fish rain from the sky during springtime. Regal Springs in partnership with Yoro's residents, created a modern new enterprise that registers every fish that falls from the heavens, giving the village exclusive distribution rights to these trademarked fish.
As a producer of sustainably farmed fish, Regal Springs brought a larger challenge: support communities and environmental welfare projects.
Regal Springs' Heaven Fish initiative is a modern enterprise that has turned a natural phenomenon in Yoro, Honduras into a unique and rare ingredient. creating an exclusive and sustainable ecosystem that benefits both the local community and the environment.
With a protected designation of origin, the rare and remarkable fish offers a new source of revenue for Yoro's residents, with the potential to increase their average daily wage by 400 percent. Heaven Fish has also captured the attention of highly recognized cuisines, and local markets as a rare and exclusive ingredient. This campaign is rooted in the Yoro community and is committed to sustainability, including the use of eco-friendly packaging made from banana peels. Finally, Heaven Fish is a socially responsible business that promotes sustainability, and economic progress by utilizing a natural phenomenon to create a one-of-a-kind, long-lasting experience.
As a producer of sustainably farmed fish, Regal Springs brought a larger challenge: support communities and environmental welfare projects.
Regal Springs' Heaven Fish initiative is a modern enterprise that has turned a natural phenomenon in Yoro, Honduras into a unique and rare ingredient. creating an exclusive and sustainable ecosystem that benefits both the local community and the environment.
With a protected designation of origin, the rare and remarkable fish offers a new source of revenue for Yoro's residents, with the potential to increase their average daily wage by 400 percent. Heaven Fish has also captured the attention of highly recognized cuisines, and local markets as a rare and exclusive ingredient. This campaign is rooted in the Yoro community and is committed to sustainability, including the use of eco-friendly packaging made from banana peels. Finally, Heaven Fish is a socially responsible business that promotes sustainability, and economic progress by utilizing a natural phenomenon to create a one-of-a-kind, long-lasting experience.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Honduras
Animator
Donaldo Argueta
Gabriel Erazo
Art Director
Jorge Miletich
Juan Zavala
Chief Creative Officer
César Chinchilla
Chief Design Officer
Gabe Usadel
Copywriter
Angel Barahona
Gabriel Hernandez
Mary Vallejo
Director
Julián Maira
Editor
Christopher Mines
Executive Producer
María José Casanova
Global Chief Creative Officer
Liz Taylor
Global Executive Creative Director
Joe Sciarrotta
Global Group Creative Director
Adriana Weinberg
Harley Saftler
Music Executive Producer
Jeff Fiorello
Account Director
Ericka Coello
CEO
Eduardo Ching
Chief Growth Officer
Edgardo Melgar
Co-Composer
Jason Krebs
Joel Simon
Music Creative Chief Officer
Joel Simon
Music Producer
Sharon Cha
Music Senior Producer
Andrew Manning
Norm Felker
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