The One Show
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Category
B2B Communications
Annual ID
OS24_EX067M
About the Work
1500+ harmful chemicals are used in textile production. Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that are not only harmless, but even come with health benefits. But how can a small startup stand out among all the sustainability claims?
WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Straight from the factory, the wastewater is tested and certified according to dermatological standards. Packaged like a high-end beauty product, it was shipped out to key opinion leaders in textile, fashion, and healthcare with the goal of forming partnerships to eliminate toxic chemicals in production.
Skincare is an intimate product, and in contrast to waste, it is regarded as something with value. By presenting waste as skincare, AIZOME proves that even their worst has a positive impact.
It is a dermatologically certified skincare product. A few drops of organically grown natural stabilizers and preservatives (citric acid) were added to the original industrial wastewater to guarantee usability after shipping.
The package is made from recycled cardboard, eliminating the need for an additional shipping box. All content is printed with plant-based ink. Each side of the editorial folder uses data to illustrate Japanese plant-based dyeing and its reinvention with the development of AIZOME ULTRA™. The custom Ultra One type combines ultrasonic waves with traditional Mincho typeface, reflecting the unification of tradition and science.
200 boxes were exclusively shipped out to leaders working for brands including Adidas, UNIQLO, Pangaia, SKIMS, and more.
WASTECARE™ allowed key opinion leaders to experience the benefits of AIZOME firsthand. Most importantly, this became AIZOME’s cornerstone for textile collaborations, helping them in their mission of eliminating toxic chemicals in the industry. In pop-ups and trade shows, the skincare experience was used to demonstrate the benefits of the textiles and create demand for it.
WASTECARE™ gained over 110 million media impressions while also generating interest from consumers. WASTECARE™ was sent to key opinion leaders in textile, fashion, and healthcare, which resulted in a 94% response rate, 44 new business opportunities, and 3 new investors. WASTECARE™ delivered the ultimate proof: Even our waste is good for you.
WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Straight from the factory, the wastewater is tested and certified according to dermatological standards. Packaged like a high-end beauty product, it was shipped out to key opinion leaders in textile, fashion, and healthcare with the goal of forming partnerships to eliminate toxic chemicals in production.
Skincare is an intimate product, and in contrast to waste, it is regarded as something with value. By presenting waste as skincare, AIZOME proves that even their worst has a positive impact.
It is a dermatologically certified skincare product. A few drops of organically grown natural stabilizers and preservatives (citric acid) were added to the original industrial wastewater to guarantee usability after shipping.
The package is made from recycled cardboard, eliminating the need for an additional shipping box. All content is printed with plant-based ink. Each side of the editorial folder uses data to illustrate Japanese plant-based dyeing and its reinvention with the development of AIZOME ULTRA™. The custom Ultra One type combines ultrasonic waves with traditional Mincho typeface, reflecting the unification of tradition and science.
200 boxes were exclusively shipped out to leaders working for brands including Adidas, UNIQLO, Pangaia, SKIMS, and more.
WASTECARE™ allowed key opinion leaders to experience the benefits of AIZOME firsthand. Most importantly, this became AIZOME’s cornerstone for textile collaborations, helping them in their mission of eliminating toxic chemicals in the industry. In pop-ups and trade shows, the skincare experience was used to demonstrate the benefits of the textiles and create demand for it.
WASTECARE™ gained over 110 million media impressions while also generating interest from consumers. WASTECARE™ was sent to key opinion leaders in textile, fashion, and healthcare, which resulted in a 94% response rate, 44 new business opportunities, and 3 new investors. WASTECARE™ delivered the ultimate proof: Even our waste is good for you.
2024 Awards
Total Points: 3
Merit
Credits
Agency
SERVICEPLAN GERMANY / Munich
Design Firm
Workbyworks Studio / New York
Media Agency
MEDIAPLUS GERMANY / Munich
Production Company
off studios / Munich
Creative Director
Naho Kosukegawa
Designer
Andrea Da Silva
Han Gao
Arlinda Shabani
Daniel Reiss
Frank Gräfe
Mario André Naegele
Michael Clasen
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Global Chief Creative Officer
Alexander Schill
Photographer
Ewelina Bialoszewska
Producer
Robert Kaminski
Creative Director Video
Dennis Fritz
Executive Creative Director Digital
Hagen Fiedler
Junior Art Director
Michał Kuśmierz
Mirjam Strzata
Junior Motion Designer
Margarita Nikolajeva
Senior Motion Designer
Gergely Kozma
3D Artist
Fabio Ziplies
Camera Assistant
Gert Seggewiss
CEO
Johannes Auffermann
Philipp Paul
Color Grading
Yash Soni
Creative Intern
Alexis Santaella
Ana Madalena Marques
Flavia Conti
Katie Eugster
Nitika Lekhi
Rafter Manguiat
Raquel Vega
Yago Arantes Guimarães
Creative Operations Manager
Susan Horn
Vanessa Wellmann
Creative Producer
Hussein El Rayess
Imad El Rayess
Kevin Riedl
Design & Development
Oliver Thellmann
Director Creative Media
Sabrina Duchow
Director Fundings & Partnerships
Ivana Radovanovic
Founder & CEO
Michel May
Founder & COO
Misa May
Gaffer
Sampo Luedge
Global Creative Lead
Maximilian Florian Schöngen
Hair & Makeup
Marco Huelsebus
Head of Creative Operations
Sabine Gwinner
Industrial Designer
Ashwin Suresh
Junior Creative Operations Manager
Jana Dwertmann
Junior Manager Creative Media & Awards
Daniela Ibler
Light
Olaf Piayda
Makeup Artist
Maja Ilic
Managing Director
Ralf Vogl
Media Planner
Jun Tajima
Model
Lei Zhao
Model Making
Demo DesignModellbau / Munich
Motion Control Operator
SQUARE FILM / Hamburg
Felix Roth
Urs Höer
Motion Design
Nicolai Kovacs
Music & Sound Design
Jürgen Branz
Outreach & Partnership Management
Megan Powers
Owner
Christoph Götz
Claudia Hesse
Heike Hesse
Packaging Producer
paul+paul / Gilching
Pharmaceutical Consultant
Leonie Poppe
Post Production
Yamen Emad
PR
Eiri Ariyama
Yukiko Nishino
PR Agency Japan
Material Inc. / Tokyo
PR Director
Ayame Michigu
PR Planner
Shunsuke Yoshioka
Printer
Druckerei Vogl / Zorneding
Production Assistant
Sandra Kowalczyk
Promoter
Rena Kagaya
Prototype Producer
Michael Blaschko
Recording Studio
MassiveVoices / Berlin
Senior Creative Media Manager
Maximilian Zorg
Senior Creative Operations Manager
Martina Ahrens
Senior Developer
Stefan Schröder
Timm Reiter
Set Builder
form-hamburg / Hamburg
Stefan Münich
Set Designer
Marius Visean
Special Effects
Effectiv Team SFX Spezial Effekte / Hamburg
Special Effects Operator
Ingo Bauer
Steffen Gill
Special Effects Supervisor
Philipp Girardet
Stylist
Lara Packheiser
Tech Lead Digital
Malte Bender
Web Development
ASTRAL Kreativ / Munich
Working Student
Andrea Malerczyk
Lisa Bender
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