The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
B2B Communications
Annual ID
OS24_EX068M
About the Work
After the 2020 pandemic that led bars to close down, a new major issue has now afflicted bars all over the world: major lack of staff. As a result, the whole industry went from not having enough customers to not being able to serve customers. That’s why Heineken, that’s always been on the side of the HORECA industry, has decided to once again support the bar industry, this time on the staffing crisis, by turning bar jobs into the kick-start of a bigger career, to help bars overcome staff shortage. The idea was brought to life through a HORECA platform and an integrated campaign in collaboration with other big brands, meant to promote hiring staff as future bar employees, and show how working in bars is good for their careers. In other words: if you want to work at the Heineken company, start working in a bar.
2024 Awards
Total Points: 3
Merit
Credits
Agency
LePub / Milan
LePub / Amsterdam
Publicis Ireland / Dublin
Digital Agency
Boomerang / Amsterdam
Associate Creative Director
Fernando Dominguez
Giulio Frittaion
Chief Creative Officer
Mihnea Gheorghiu
Producer
Rachel Murray
Sabrina Sanfratello
Strategy Director
Monica Radulescu
Anita Hoebe
Board Creative Director
Ger Roe
Global CCO LePub
Cristiana Boccassini
Global CEO LePub, CCO Publicis Worldwide
Bruno Bertelli
Global Creative Director
Guy Lewis
Global Executive Creative Director
Andrey Tyukavkin
Eoin Sherry
Junior Digital Art Director
Alejandro Gutierrez
Junior Digital Copywriter
Nikolay Malchev
Senior Art Director
Giulia Trimarchi
Senior Copywriter
Gian Marco Panichelli
Account Director Brand
Arnaud Maltoff
Account Executive
Patrick Quirk
Brand Manager
Robert Polet
Business Director
Elianne Vermeulen
CEO
Sharon Walsh
Chief Production Officer
Francesca Zazzera
Communications Director
Lisette Plug
Communications Manager
Brogan Simpson
Digital Specialist
Evie Janssen
Director Out of Home
Marc Josephus Jitta
Pieter Vissers
Global Data Strategist
Ilko Petkov
Global Senior PR & Communications Manager
Julie Foulet
Head of copy
Geert Oosterwijk
Head of Creative Technology
Mauro Mazzei
Head of Digital Production
Vittorio Cafiero
Head of PR & Communications
Lizzie Dewhurst
HEAD OF TV PRODUCTION
Mariella Maiorano
Junior Digital Strategist
Isaque Seneda
Marketing Director
Els Dijkhuizen
Marketing manager
Otto Esser
On Trade Channel Manager
Aisling O Brien
Online B2B Marketeer
Pien Frommink
PR Lead
Jonathan O'Lone
Print producer
Gavin Kerry
Project Manager
Mike Van Brummen
Senior Account Director
Ruth McCormack
Senior Account Executive
Sebastien-Nicolas Chiffrin
Senior Brand Manager
Lisa Van Der Heijden
Senior Creative
Sjoerd Wingens
Senior Experience Strategist
Antonio Jorgaqi
Senior Global Account Manager
Alice Galline
Senior Strategic Planner
Alex Moore
Studio Lead
Hannah McGlynn
Trade Marketeer
Zico Lecluse
Related Awards
