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Category
B2B Communications
Annual ID
OS24_HW027B
About the Work
It's the story of going back to work the first time after the long and winding treatment for cancer. We follow our two protagonists journey to meet again their old colleagues, to be again at their work place… They will be in their old setting but they are not the same anymore.
They survived cancer. We see flashes of their past combined with visions of their suffering.
We go through the emotional journey back to work with them.
At the end, we witness the final climactic moment when each character comes face to face with their employers, the first day they come back to work. Normal life resumes.
Like heroes after a tough battle.
Arthur Sadoun, Publicis CEO, knows firsthand what it is like to work with cancer after receiving his own diagnosis last year and publicly sharing the news of his treatment with our teams and partners. He received an outpouring of stories and support and learned that, in addition to being scared for their health, cancer patients were too often scared for their jobs, and felt the need to hide their illness.
Too many people feel uncomfortable reaching out for help within their place of work and many leaders are unaware of the resources that exist for aid. We had to take a big initiative to start reducing this fear, which is why we wanted a campaign that would remove the stigma of cancer at work and stand with every employee dealing with the disease through concrete action.
They survived cancer. We see flashes of their past combined with visions of their suffering.
We go through the emotional journey back to work with them.
At the end, we witness the final climactic moment when each character comes face to face with their employers, the first day they come back to work. Normal life resumes.
Like heroes after a tough battle.
Arthur Sadoun, Publicis CEO, knows firsthand what it is like to work with cancer after receiving his own diagnosis last year and publicly sharing the news of his treatment with our teams and partners. He received an outpouring of stories and support and learned that, in addition to being scared for their health, cancer patients were too often scared for their jobs, and felt the need to hide their illness.
Too many people feel uncomfortable reaching out for help within their place of work and many leaders are unaware of the resources that exist for aid. We had to take a big initiative to start reducing this fear, which is why we wanted a campaign that would remove the stigma of cancer at work and stand with every employee dealing with the disease through concrete action.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Publicis Conseil / Paris
Agency In-House Production Company
Prodigious / Paris
Copywriter
Marco Venturelli
Director
ElenaPetitti Di Roreto
Director of Photography
Justin Brown
Thimios Bakatakis
Editor
Yannick Giffard
Producer
Gaelle Delaporte
CCO Publicis France, CEO / CCO Publicis Conseil
Marco Venturelli
Executive Producer
Christophe Huchet
Jean-luc Bergeron
1st Assistant Director
Jean-François Fontanel
Animation
Clotilde Blondel
Business Affairs
Claara Bonnel
Romain Busnel
Business Director
Shannon Eddy
CG Supervisor
Guillaume Ho Tsong Fang
Co-President
Christopher THIERY
Concept Design
Alain Descamps
Costume Designer
Sonia Philouze
Creative
Francesca Vitello
Designer, Madagascar
Marie-Laure Jaomatana
Editor Assistant
Alex Petropavlovsky
Flame
Valentin Gingembre
Grading
Jean-Clement Sorret
Group Brand Advertising Director
Laëtitia Fruchier
Head of Agency Production
Caroline Petrucelli
Head of Art
Maud Robaglia
Head of Music / Sound
Christophe Caurret
Head of Production
Shion Hayasak
Lighting / Compositing
Matthias Barday
Manager Experience Strategy & Innovation
Marion Rampini
Managing Director
Victoria Fitzwilliams
Model Making Monster
CLSFX - Atelier 69 / Paris
Frédéric Laine
Motion Design
Alexandre Tarquini
Vincent Ewald
Post Producer Image
Nathalie Depas
President, Publicis Groupe France
Agathe Bousquet
Product Lead
Martin Basdevent
Production Coordinator
Julia Mongin
Set Designer
Emmanuelle Duplay
Shoot Supervisor
Damien Canameras
Sound engineer
Olivier Vehert
Sound Producer
Joel Tessonneau
Sound Research
Grégoire Bucaille
Maxime Rouge
VFX Producer
Kahina Lamblin
VFX Supervisor
Vincent Venchiarutti
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