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Category
Interactive & Mobile for Good
Annual ID
OS24_IN024B
About the Work
Parkinson’s Disease is a progressive, neurodegenerative disease that impairs muscle movement.
An early symptom is Facial Masking or Hypomimia. Patients lose the ability to smile, laugh or look surprised. Their inability to express emotion severely impacts relationships, communication and quality of life.
By 2040, the number of people living with Parkinson’s worldwide is predicted to double.
We knew that retaining control of the facial muscles and the ability to express emotion has a huge impact on patient’s quality of life. If we could overcome the barriers to adopting the exercises, we could make a real difference to patients, carers and families.
An early symptom is Facial Masking or Hypomimia. Patients lose the ability to smile, laugh or look surprised. Their inability to express emotion severely impacts relationships, communication and quality of life.
By 2040, the number of people living with Parkinson’s worldwide is predicted to double.
We knew that retaining control of the facial muscles and the ability to express emotion has a huge impact on patient’s quality of life. If we could overcome the barriers to adopting the exercises, we could make a real difference to patients, carers and families.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Dentsu Creative Argentina
Dentsu Creative Chicago
Dentsu Creative New York
Dentsu Creative Brazil
Music / Sound Production Company
Canja Audio Culture
Chief Creative Officer
Pedro Perez
Creative Director
Giovanni Muratori
Executive Creative Director
Agustín Alba
Gastón Cánaves
Global Chief Creative Officer
Collette Douaihy
Group Creative Director
Andres Arlia
Art Director, Creative Development
Frans Ahlberg
Chief Creative Officer, Dentsu Creative US & Hispanic LATAM
Rafael Rizuto
Copywriter, Creative Development
Aron Ramstedt
Executive Producer, Integrated Production
Maya Tank
Global Executive Creative Director
Eduardo Tavares
Global Executive Creative Producer
John Bleeden
Business Director, Executive Team
Jane Wang
CEO
Juan Pedro Mc Cormack
Paulo Fogaça
Chief Innovation Officer
Dave Meeker
Digital, Entrepreneurship & International Vice President
Marco Billi
Editorial
COLOSSAL/ Cutters Studios
Film Production
Friends and Family / The Youth
Head of Digital Health
Felipe Catao
Managing Director
Martín Seijas
Offshore Services Director
Sebastian Porta
Operations Director
Thiago Winkler
Senior Producer, Integrated Production
Kelley Varga
VFX / Finishing
COLOSSAL/ Flavor
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