The One Show
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Category
Gaming / Online
Annual ID
OS24_IN048M
About the Work
With "Blackout at Mount Earverest" we transform something boring like a hearing test into an immersive and entertaining gaming experience. We show how unpopular but necessary and helpful experiences can be creatively transformed into something entertaining that kids can actively enjoy. While playing the game the kids not only check their hearing, but also experience how important it is for the things they love. By turning a hearing test into a computer game on a popular gaming platform while raising awareness for teen hearing health, hear.com and Audibene position themselves as modern brands in the hearing care space.
In a study, the World Health Organization (WHO) says the hearing of one billion young people is at risk from unhealthy listening habits and noisy environments.
This could have strong effects on their development: Adolescents who suffer from hearing loss are not only disadvantaged at school. Nevertheless, hearing disorders often go unnoticed.
We turn three classic hearing tests - stereo audiometry, speech audiometry and sound audiometry - into a computer game. Then we bring the topic to where the young people are: "Blackout at Mount Earverest" is aimed at 13- to 16-year-old players. Especially in this age group, young people have more important things on their mind than take care of their hearing. That's why we address them where they spend their time. On ROBLOX! A game platform where 67.3 million active players spend more than 4.6 billion hours every month!
The virtual worlds of computer games are the new schoolyard. This is where teenagers meet their friends. And this is the environment in which we let them playfully discover for themselves how important their hearing is in daily life and whether their hearing is still as good as they think.
In a study, the World Health Organization (WHO) says the hearing of one billion young people is at risk from unhealthy listening habits and noisy environments.
This could have strong effects on their development: Adolescents who suffer from hearing loss are not only disadvantaged at school. Nevertheless, hearing disorders often go unnoticed.
We turn three classic hearing tests - stereo audiometry, speech audiometry and sound audiometry - into a computer game. Then we bring the topic to where the young people are: "Blackout at Mount Earverest" is aimed at 13- to 16-year-old players. Especially in this age group, young people have more important things on their mind than take care of their hearing. That's why we address them where they spend their time. On ROBLOX! A game platform where 67.3 million active players spend more than 4.6 billion hours every month!
The virtual worlds of computer games are the new schoolyard. This is where teenagers meet their friends. And this is the environment in which we let them playfully discover for themselves how important their hearing is in daily life and whether their hearing is still as good as they think.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Grabarz & Partner / Hamburg
Digital Agency
headraft / Hamburg
Chief Creative Officer
Felix Fenz
Julian Weiss
Creative Director
Insa Hollenberg
Robin Seufert
Executive Creative Director
Julijus Rebic
Sound Designer
Marc Fragstein
Strategy Director
Dennis Ullner
Agency Producer
Petra Ahrens
Creative Director Technology
Christian Greitmann
Oliver Heidorn
Digital Artist / World Designer & 3D Artist
Max Freytag
Game Designer / Programmer
Simone Pivetta
Account Manager
Peter Kiefer
Carl Alt
Advertising Manager
Peter Nießen
Global Head of Product Marketing
Tobias Haude
Grading
Johanna Fastenau
Influencer Relations / Artist Manager
Richmond Acheampong
PR
Ina Bach
PR / Marketing
Freya Schulte-Wintrop
Project Management
Angela Schubert
Fatma Fiedler
Strategy
Lukas Fiedler
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