Karif, Rabi and Zaid are the three classifications of crops that India largely follows. Rabi crops are known as winter crops, Kharif crops are known as monsoon crops and Zaid crops are summer season crops, sometimes even sown in-between. This is how for decades farmer's would decide on which crop to sow. However, the un-seasonality has made this traditional knowledge of farming irrelevant.

Unpredictable climate change has not only cost Indian farmers over $5.1Bn in just last six years but is also catastrophic to the food security of +1.4Bn Indians.

To combat climate change farmers need to closely monitor every crop, every single day. But Indian farmlands are fragmented into smaller land parcels spread over large distances of 20 kilometers- making every day monitoring, humanly impossible.

Farmers needed to reduce their response time to climate crisis by making land monitoring easy. The pace of climate change didn't allow for trial-and-error based solutions- only data could mitigate unpredictability.

We realised that our long-term partnership with farmers gave us access to unique historical intelligence of yield, soil health, use of fertilizer, pesticides, water and crop diseases- at a crop to pixel level- simplifying land monitoring.

Our strategy was simple: use historical data with predictive insights and transform traditional Indian agricultural practices to climate-smart algorithmically-mediated practices.

So we created ‘Smart Farm’- a real-time monitoring system that uses satellite imagery and remote sensing to create an early warning system.

Partnering with Cropin’-an AgTech platform, and leading satellite agencies, we leveraged the world’s largest agri-knowledge graph and trained the AI with +4 years of intelligence of +3000 hectares of our farms. Converging it with satellite imagery, weather forecast and time, Smart Farm analyzes factors affecting growth at crop, plot and pin code level. The early warnings generated are simplified for farmers as colour codes, and made accessible through smartphones.

For our first year, we green-lit Smart Farm with the help of our agronomists in Madhya Pradesh and Gujarat- leading states of Lay’s potato production in India.