The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
The Self-Sufficient Food Cart
Agency Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Products for Good
Annual ID
OS24_IP022M
About the Work
businesses. Many of those who operate these businesses are dedicated to fried food, a gastronomic tradition of decades in the country. The big problem is that informality forces these entrepreneurs to connect to illegal and unsafe energy sources, mainly because they need help to afford to pay for a legal energy source.
Centelsa by Nexans, a company dedicated to electrification, provided a solution. Then, with the oil that used to be wasted, we built a new operating mechanism that allowed them:
1. To have enough light to work until the early morning hours.
2. To have a connection for mobile and electronic devices.
3. To have a source of energy to cook their fried food.
4. To have a cart with enough mobility to increase their sales.
Centelsa by Nexans, a company dedicated to electrification, provided a solution. Then, with the oil that used to be wasted, we built a new operating mechanism that allowed them:
1. To have enough light to work until the early morning hours.
2. To have a connection for mobile and electronic devices.
3. To have a source of energy to cook their fried food.
4. To have a cart with enough mobility to increase their sales.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Colombia / Bogotá
Client / Brand
Centelsa by Nexans / Cali
Production Company
Mila Films / Bogotá
Plan 9 Media / Bogo´ta
Animator
Jesús Quiroz
Julián Quevedo
Chief Creative Officer
Gastón Potasz
Composer
Amir Torres
Daniel Puentes
Director
Daniel Breton
José Mejía
Editor
Camilo Penagos
Camilo Rojas
Executive Creative Director
Daniel Ávila
Francisco Villa
Executive Producer
Gala Vence
José Ignacio Morales
Juliana Canal
Global Chief Creative Officer
Joe Sciarrotta
Liz Taylor
Photographer
Nicolás Fernandez
Sound Designer
Diego Caceres
Head of Social Media
Camila Castro
Account Executive
María José Caicedo
Cameraman
Kevin Gil
Chief Executive Officer
Fabio Quiroga
Chief Grow Officer
Ángela María Durán
Ligthing Assistant
Rafael Franco
Planner
Mauricio Ospina
VP, Planning
Julio Herazo
Related Awards
