The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Products for Good
Annual ID
OS24_IP008S
About the Work
There are many countries where same-sex marriages are still illegal, denying couples fundamental rights, such as the right to inheritance. The community faces persecution and complete social isolation, with members being murdered, assaulted, and marginalized.
The Smart Legacy™, created by IF THEN inc., offers an innovative technological solution that protects and executes the last will of LGBTQ+ community members through the use of blockchain technology. Blockchain, being immutable, ensures confidentiality and a self-executing system.
The platform records the physical assets of couples through a "tokenized shared digital trust fund," and the smart contract acts as an inventory of the owner's assets. Once a death alert is issued, the digital contract automatically transfers to the beneficiary's name.
This innovative technological solution protects and executes the last will of LGBTQ+ community members, allowing couples to easily and freely dispose of their spouse's last will in the event of death, without the need to expose themselves, face social judgment, or deal with archaic and homophobic laws.
A valuable tool for the LGBTQ+ community, this is an example of how technology can be used to safeguard and uphold human rights.
smartlegacy.co
The Smart Legacy™, created by IF THEN inc., offers an innovative technological solution that protects and executes the last will of LGBTQ+ community members through the use of blockchain technology. Blockchain, being immutable, ensures confidentiality and a self-executing system.
The platform records the physical assets of couples through a "tokenized shared digital trust fund," and the smart contract acts as an inventory of the owner's assets. Once a death alert is issued, the digital contract automatically transfers to the beneficiary's name.
This innovative technological solution protects and executes the last will of LGBTQ+ community members, allowing couples to easily and freely dispose of their spouse's last will in the event of death, without the need to expose themselves, face social judgment, or deal with archaic and homophobic laws.
A valuable tool for the LGBTQ+ community, this is an example of how technology can be used to safeguard and uphold human rights.
smartlegacy.co
2024 Awards
Total Points: 21
Silver Pencil
Credits
Agency
el taier DDB centro / Guatemala
Digital Agency
Tribal WW / Guatemala
Production Company
BBQ Media
Filmi.co
Art Director
Chiky Cáceres de Tena
Copywriter
Héctor Oliveros
Mar Frutos
Designer
Chiky Cáceres de Tena
Director
Chiky Cáceres de Tena
Iván Salinero
Director of Photography
Herbert Pivaral
Iván Salinero
Executive Producer
Karla Ninette Gordillo
Photographer
Iván Salinero
Creative Chairman
Victor Pardo
3D
Nifdel Rivera
Account Director
Ana Molina
Audio Editor
Pablo Ruano
CEO Tribal
Juan Carlos Ruiz
Chief Operating Officer
Héctor Oliveros
Creative Vicepresident
Chiky Cáceres de Tena
Mar Frutos
Digital Director
Bryan Rodas
Editor & Color
Chiky Cáceres de Tena
Filmi.co Producer
Herbert Pivaral
Innovation Director (Tribal)
El Feo Revollo
President
Manuel Madrid
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