The One Show
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Category
Newspaper / Single
Annual ID
OS24_PT027M
About the Work
In winter, when ice cream sales plummet, our goal is to evoke the cozy feeling one experiences when the sun briefly shines in the cold.
These prints encapsulate the longing for summer amidst the winter chill.
Each portrayal, captured in black and white, depicts individuals savoring those small, narrow, and fleeting moments of sunshine in winter while enjoying a Magnum ice cream.
Each of these sun-kissed visuals marks the exact location and time where you can find direct sunlight. Additionally, a landing page with real-time weather data helps you locate a spot of warmth amidst the shade.
These prints encapsulate the longing for summer amidst the winter chill.
Each portrayal, captured in black and white, depicts individuals savoring those small, narrow, and fleeting moments of sunshine in winter while enjoying a Magnum ice cream.
Each of these sun-kissed visuals marks the exact location and time where you can find direct sunlight. Additionally, a landing page with real-time weather data helps you locate a spot of warmth amidst the shade.
2024 Awards
Total Points: 3
Merit
Credits
Agency
LOLA-MULLENLOWE S.L.U / Madrid
Production Company
MJZ
Art Director
Pedro Mezzini
Copywriter
Augusto Callegari
Creative Director
Jorge Zacher
Kevin Cabuli
Dante Zamboni
Designer
Alan Chung
Yan Graller
Director
Juan Cabral
Director of Photography
Javier Julia
Executive Creative Director
Tomas Ostiglia
Executive Producer
Lindsay Turnham
Photographer
Ale Burset
Producer
Marina Saro
Strategist
Bruno Yanagui
Head of Strategy
Camilla Facin
Account Director
Catalina Aguirre
Account Supervisor
Cristina Panea
Head of Production
Felipe Calvino
Managing Director
Tom Elliston
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