The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2024 One Show - Radio & Audio-First

PUNCTUATION BREAKS

Agency VML Manila / Makati + Hit Productions Inc. / Makati

Client NESTLE PHILIPPINES

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Category

Craft / Writing - Series

Annual ID

OS24_RA034M

About the Work

These days, we are writing more than ever. Whether it’s via email, group chat or posting something online. Now more than ever, we are relying on punctuation marks to give our thoughts and words proper breaks for clarity, for breathing and for understanding. The kind of proper breaks KitKat reminds us to take.

2024 Awards

Total Points: 3

Merit

Credits

Agency

VML Manila / Makati City

Music / Sound Production Company

Hit Productions Inc. / Makati

Associate Creative Director

Bern Cordora
Albert Millar

Chief Creative Officer

Joe Dy

Global Chief Creative Officer

Daniel Bonner
Bas Korsten

Group Creative Director

Maan Bautista

Agency Producer

Jeng Floresca

Account Director

Camille Elicaño

AVP, Creative Content

Ace Ballesteros

Awards Project Coordinator

Carol Pe Benito

Brand Manager

Bridget Lao

Business Executive Officer

Veronica Cruz

Business Unit Head

Jm Miranda

Chief Executive Officer

Golda Roldan

Consumer Communications & Experience Manager

Jayel Ladioray

Director, Client Leadership

Miko Amoncio

eBusiness Manager

Leezel Chua

Head of Client Services

Sharon Ambas

Music Arranger

Arnold Buena

Senior Account Manager

Jacq Seneta

Sound engineer

Philip Jarilla

Voice Caster

Lea Ladrizabal

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