The One Show

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2024 One Show - Radio & Audio-First

Finding the Forgotten Graduate

Agency Promise / Johannesburg

Client PPS

Category

Craft / Writing - Series

Annual ID

OS24_RA012B

About the Work

An insurer founded on the sharing of success:

PPS is an insurer unique in two ways - it caters exclusively to graduate professionals, and it is mutually structured with profits shared amongst its policy holders, hence its ethos: ' Success is better, shared'. The challenge was to imbue this mantra with deep emotional meaning for graduate professionals of colour, in order to connect them to an 80-year-old South African brand still tainted with the perception of a company of - and for - old, white men.


A country where black success was never shared:

South Africa is the most unequal country in the world (World Bank Report 2022 ). Institutionalised racism was a key driver, but the psychological impact of a history seemingly void of black intellectual contributions is also to blame. The assumption is there were none. The truth? This information was deliberately never shared.


A life insurance policy like no other:

And so three decades after democracy, as we probed the still hidden, fragmented origins of black academia in 19th century South Africa, we were driven by one question: What difference would the success of early black intellectuals have made to present-day society had it been amplified and shared at the time?

Our response turned into a 20-month collaboration between historians, actuaries and creatives. A quest to track down and resurrect the success of a pivotal, forgotten black life - the very first black South African to earn a degree - and pay this success forward into the future with the world's only Posthumous Life Policy ™. How? With a pay-out to his metaphorical beneficiaries - present-day exceptional scholars - 106 years after death. All captured in an interactive, audio-led, circular documentary entitled Finding the Forgotten Graduate.

2024 Awards

Total Points: 9

Credits

Agency

Promise / Johannesburg

Design Firm

Injozi / Johannesburg
Sinister Studio / Johannesburg
URSA / Cape Town

Production Company

Hack Films / Johannesburg
The Star Film Co. / Johannesburg

Music / Sound Production Company

Howard Audio / Johannesburg

Post Production Company

The Deli / Johannesburg

Publisher

Delve Research / Cape Town

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