The One Show
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Category
Original Music / Score - Short Form
Annual ID
OS24_MS008S
About the Work
The Odyssey Hennessy X.O saga began in 2016. It explores its tasting notes through different directors’ styles, visually articulating the complexity of the extra old cognac through a great Odyssey. The idea was to go against the stereotypical and cliché representations from the category and create impact on a visceral emotional level.
After the first film, an “Odyssey of senses” which approached taste as a feeling in an artistic and visual way, the second film, an “Odyssey of worlds”, pushed the imagination even further and created a grandiose science fiction universe. What about this third Opus?
How could Hennessy renew itself to engage with a new generation of spirit drinkers (27-30 & 30-39 YO) who tend to prefer Whisky and Tequila? And create an authentic and compelling narrative experience, while still boldly disrupting the prevalent preconception of the “old-fashioned Cognac” in general, and “distant and elitist Hennessy X.O” in particular?
It is the epic lifetime story of an ordinary musician. He finds himself swept away by his life’s memories, including places he’s visited - from NYC in his younger years to Paris in his thirties – and people from his past – dear parents, true friends, old lovers... The emotions he’s experienced at various chapters of his life all mixed in a unity of space. Ultimatly, the flood of memories subtly blends with his present and his future in one single setting. But what the future truly holds does not matter - it is the great Odyssey that is life that really matters.
Then the camera zooms out of a glass of Hennessy X.O and we discover our protagonist surrounded by all the artefacts of the memories we’ve encountered, as if this entire emotional journey has been triggered by a drop of Hennessy.
Each drop is an Odyssey.
After the first film, an “Odyssey of senses” which approached taste as a feeling in an artistic and visual way, the second film, an “Odyssey of worlds”, pushed the imagination even further and created a grandiose science fiction universe. What about this third Opus?
How could Hennessy renew itself to engage with a new generation of spirit drinkers (27-30 & 30-39 YO) who tend to prefer Whisky and Tequila? And create an authentic and compelling narrative experience, while still boldly disrupting the prevalent preconception of the “old-fashioned Cognac” in general, and “distant and elitist Hennessy X.O” in particular?
It is the epic lifetime story of an ordinary musician. He finds himself swept away by his life’s memories, including places he’s visited - from NYC in his younger years to Paris in his thirties – and people from his past – dear parents, true friends, old lovers... The emotions he’s experienced at various chapters of his life all mixed in a unity of space. Ultimatly, the flood of memories subtly blends with his present and his future in one single setting. But what the future truly holds does not matter - it is the great Odyssey that is life that really matters.
Then the camera zooms out of a glass of Hennessy X.O and we discover our protagonist surrounded by all the artefacts of the memories we’ve encountered, as if this entire emotional journey has been triggered by a drop of Hennessy.
Each drop is an Odyssey.
2024 Awards
Total Points: 21
Silver Pencil
Credits
Agency
DDB / Paris
Production Company
Superprime / Culver City
UNIT+SOFA / Prague
Loveboat Paris / Paris
Post Production Company
The Mill Paris / Paris
Art Director
Charline Boisdon
Mathieu Masse
Perrine Tixier
Chief Creative Officer
Alexander Kalchev
Creative Director
Alexis Benbehe
Pierre Mathonat
Director
Damien Chazelle
Director of Photography
Linus Sandgren
Editor
Sophie Reine
Executive Creative Director
Franck Lambertz
Executive Producer
Greg PANTEIX
Rebecca Skinner
Filip Hedjuk
Photographer
Christopher Anderson
Romain Laprade
Product Designer
Florencia Martin
Music Composer
Justin Hurwitz
1st AD
Michael Kahn
Account Director
Floriane Portaspana
Account Executive
Clarisse Comte
Marie Melet
Business Director
Meryl Martin
Color Grading
Matt Wallach
Costume Designer
Emmanuelle Youchnovksi
Editor director’s cut
Shane Reid
Head of executive
Lionel Juglair
Line Producer
Tereza Kalova
Local Production Designer
Henri Boraros
Makeup
Arturo Balseiro Santos
Managing Director
Xavier Mendiola
Post Producer
Bastien Adam
TV Post Producer
Jérôme Deplatière
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