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2024 One Show - Music & Sound Craft

Life is an Odyssey

Agency DDB / Paris + The Mill Paris / Paris + Superprime / Culver City + UNIT+SOFA / Prague

Client Hennessy

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Category

Original Music / Score - Short Form

Annual ID

OS24_MS008S

About the Work

The Odyssey Hennessy X.O saga began in 2016. It explores its tasting notes through different directors’ styles, visually articulating the complexity of the extra old cognac through a great Odyssey. The idea was to go against the stereotypical and cliché representations from the category and create impact on a visceral emotional level.
After the first film, an “Odyssey of senses” which approached taste as a feeling in an artistic and visual way, the second film, an “Odyssey of worlds”, pushed the imagination even further and created a grandiose science fiction universe. What about this third Opus?
How could Hennessy renew itself to engage with a new generation of spirit drinkers (27-30 & 30-39 YO) who tend to prefer Whisky and Tequila? And create an authentic and compelling narrative experience, while still boldly disrupting the prevalent preconception of the “old-fashioned Cognac” in general, and “distant and elitist Hennessy X.O” in particular?
It is the epic lifetime story of an ordinary musician. He finds himself swept away by his life’s memories, including places he’s visited - from NYC in his younger years to Paris in his thirties – and people from his past – dear parents, true friends, old lovers... The emotions he’s experienced at various chapters of his life all mixed in a unity of space. Ultimatly, the flood of memories subtly blends with his present and his future in one single setting. But what the future truly holds does not matter - it is the great Odyssey that is life that really matters.
Then the camera zooms out of a glass of Hennessy X.O and we discover our protagonist surrounded by all the artefacts of the memories we’ve encountered, as if this entire emotional journey has been triggered by a drop of Hennessy.
Each drop is an Odyssey.

2024 Awards

Total Points: 21

Credits

Agency

DDB / Paris

Production Company

Superprime / Culver City
UNIT+SOFA / Prague
Loveboat Paris / Paris

Post Production Company

The Mill Paris / Paris

Chief Creative Officer

Alexander Kalchev

Creative Director

Alexis Benbehe
Pierre Mathonat

Director

Damien Chazelle

Director of Photography

Linus Sandgren

Editor

Sophie Reine

Executive Creative Director

Franck Lambertz

Product Designer

Florencia Martin

Music Composer

Justin Hurwitz

1st AD

Michael Kahn

Account Director

Floriane Portaspana

Account Executive

Clarisse Comte
Marie Melet

Business Director

Meryl Martin

Color Grading

Matt Wallach

Costume Designer

Emmanuelle Youchnovksi

Editor director’s cut

Shane Reid

Head of executive

Lionel Juglair

Line Producer

Tereza Kalova

Local Production Designer

Henri Boraros

Makeup

Arturo Balseiro Santos

Managing Director

Xavier Mendiola

Post Producer

Bastien Adam

TV Post Producer

Jérôme Deplatière

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