The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home
Annual ID
OS24_BS021M
About the Work
Over 150 million tons of single-use plastics and Styrofoam end up in our landfills and waterways each year. So, how does a brand built for the wild strive to protect it at the same time? You offer consumers a sustainable substitute for their single-use behaviors in a simple yet memorable way. Our “For Every Single Use” campaign used YETI’s inherent durability and longevity as the ultimate foil to single-use consumption and waste. Clever copy contrasted plastic and Styrofoam products that become trash almost immediately with YETI drinkware, bags and coolers that are built to never see a landfill. And what started as wild postings in just NYC, Los Angeles, Boston and Chicago soon evolved into festival partnerships, college campus takeovers and international out of home. Since its launch, the campaign has become one of YETI’s most successful brand efforts of all time. But more importantly, we were able to take a simple step forward in hopes of passing down a solution, instead of a problem, to future generations.
2024 Awards
Total Points: 3
Merit
Credits
Brand-Side / In-House Agency
YETI / Austin
Chief Marketing Officer
Paulie Dery
Copywriter
Elliott Shaw
Matt Klugman
Robert Fraze
Creative Director
Michelle Maben
Executive Creative Director
Carlos Rangel
Ginny Golden
Strategist
Josh Weichhand
Media Director
Angela Kohlhoff
Production Designer
Grady Bell
Rudy Cavazos
Production director
Shane Hagerty
Senior Brand Director
Austin McKenna
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