The One Show
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Learn more about The One Show 2026
Category
Out of Home
Annual ID
OS24_BS015B
About the Work
This year was full of artificiality, fakes and dupes. As a data campaign, we decided 2023 Wrapped could be the receipts of what really happened.
Our campaign “Wrapped or It Didn’t Happen” kept it real.
So real, we partnered with other brands to graph how Spotify data correlated with real world data. Like how streams of Mylie Cyrus’s song “Flowers” affected sales of flower bouquets on Etsy.
So real, we created interactive billboards that did things like detect lies or predict the weather based on the lyrics of this year’s top songs from Ice Spice and Karol G.
So real, we spelled out the entirety of Ice Spice’s “Graaah” lyric across 280 feet and made a lil’ billboard on real yacht for Lil Yachty.
So real, we created gigantic artist-specific objects in cities with their top streams.
So real, we opened a real life mini-mart (Spati Store in German) that let Spotify users turn their listening habits into currency, letting them redeem listening milestones for artist merch.
Our campaign “Wrapped or It Didn’t Happen” kept it real.
So real, we partnered with other brands to graph how Spotify data correlated with real world data. Like how streams of Mylie Cyrus’s song “Flowers” affected sales of flower bouquets on Etsy.
So real, we created interactive billboards that did things like detect lies or predict the weather based on the lyrics of this year’s top songs from Ice Spice and Karol G.
So real, we spelled out the entirety of Ice Spice’s “Graaah” lyric across 280 feet and made a lil’ billboard on real yacht for Lil Yachty.
So real, we created gigantic artist-specific objects in cities with their top streams.
So real, we opened a real life mini-mart (Spati Store in German) that let Spotify users turn their listening habits into currency, letting them redeem listening milestones for artist merch.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Brand-Side / In-House Agency
Spotify In-House / New York
Production Company
Active Theory / New York City
LFR Productions / New York
Somesuch / London
Music / Sound Production Company
Skillbard / New York City
Associate Creative Director
Ronald Lam
Creative Director
Colette Mcintyre
Nate Mayer
Designer
Melissa Miyamoto-Mills
Erin Safreno
Global Chief Design Officer
Rasmus Wangelin
Global Chief Marketing Officer
Taj Alavi
Product Designer
Jacqueline Moran
Brand Design Director
Bruno Borges
Executive Producer, Global Creative Production
Gabija Blake
Global Executive Creative Director
Alex Bodman
Global Group Creative Director
Marie Ronn
Lauren Ferreira
Global Social Creative Director
Casey De Pont
Associate Director of Brand Strategy
Midori McSwain
Associate Director, Global Marketing Experience
Louisa Ferguson
Consultant
Angelo Maia
Lucas Tristão
Director of Brand Strategy
Emma Wiseman
Editorial Management & Proofreading
Word One / New York City
Global Brand Manager
Nicole Roman
Global Social Creative
Christine Whitney
Crystal Brewis
Love Uffot
Tyler West
VP, Global Brand
Alexandra Tanguay
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