This new, one-of-a-kind playlist on Spotify ebbs and flows with unique vibes, bringing together the niche music and microgenres you usually listen to during particular moments in the day or on specific days of the week. It updates several times, between sunup and sundown, with a series of highly specific playlists made for every version of you. It’s hyper-personalized, dynamic, and playful as it reflects what you want to be listening to right now. You’ll get new tracks at every update, plus a new title that sets the mood of your daylist. With relatable but also surprising and quirky titles, the playlist helps you understand more about your taste in music—and allows you to express your unique audio identity. The musical descriptors are generated by machine learning, and based on genre, mood and themes that are then associated with specific tracks through methods such as music expert annotation, sonic similarity and trends. So far we’ve generated over 17 billion unique playlists for our listeners.
And on social, ‘daylist’ has quickly become its own phenomenon. We built this playlist to be shared, and that’s exactly what our listeners have done. ‘daylist’ has organically trended across multiple social channels and has seen more than 12 million shares so far.