The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft / Sound Design
Annual ID
OS24_GA017B
About the Work
In a gaming world dominated by visually captivating experiences, there exists a significant oversight: over 50 million visually impaired individuals worldwide are unable to fully partake in the most popular games. This glaring gap in inclusivity is particularly evident in the first-person shooter genre, where none of the leading titles cater to the visually impaired. Recognizing this issue, we seized an opportunity not only to address it but also to demonstrate the capabilities of JBL Quantum headsets.
Through collaboration with blind societies, we gained a deep understanding of the needs of the visually impaired gaming community. This led to the development of Guide Play, an innovative audio solution enabling visually impaired gamers to navigate and participate in these beloved games. Utilizing A.I and machine learning, Guide Play converts visual elements into spatial sounds, enhancing accessibility. JBL Quantum's advanced head tracking and Spatial Audio technology mimic echolocation, translating visual cues into auditory signals. This not only addresses the challenge of exclusion but also enriches the gaming experience for the visually impaired.
Importantly, while JBL Quantum headphones enhance the experience, they are not required for gameplay; the player can use any other headset.
Guide Play will be freely accessible to all, fostering widespread adoption and open-source integration. Our aim is to encourage the gaming industry to embrace inclusivity as a fundamental standard.
Through collaboration with blind societies, we gained a deep understanding of the needs of the visually impaired gaming community. This led to the development of Guide Play, an innovative audio solution enabling visually impaired gamers to navigate and participate in these beloved games. Utilizing A.I and machine learning, Guide Play converts visual elements into spatial sounds, enhancing accessibility. JBL Quantum's advanced head tracking and Spatial Audio technology mimic echolocation, translating visual cues into auditory signals. This not only addresses the challenge of exclusion but also enriches the gaming experience for the visually impaired.
Importantly, while JBL Quantum headphones enhance the experience, they are not required for gameplay; the player can use any other headset.
Guide Play will be freely accessible to all, fostering widespread adoption and open-source integration. Our aim is to encourage the gaming industry to embrace inclusivity as a fundamental standard.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
BLKJ Havas / Singapore
Bolha Comunicação Ltda
Client / Brand
Harman International / APAC
Executive Creative Director
Guilherme Machado
CCO
Joao Frescurato
Senior Art Director
sunny chuang
Account Director
Boon Ng
Account Manager
vera costan
Chief Executive Officer
Rowena Bhagchandani
Nagib Nassif Filho
Creative Partner
Joji Jacob
Khalid Osman
Lester Lee
General Manager
Fiona Huang
Production Manager
K Cheng
Project Manager
Adriana Rocha
Senior Director, Asia Consumer Marketing
Lee Yeeling
Senior Editor
adzreen ismail
Senior Manager, Integrated Marketing, Consumer Audio
Benjamin Tan
Senior Project Manager
David Barkan
Vice President & General Manager
Grace Koh
Related Awards
