The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Use of Gaming as a Tool
Annual ID
OS24_GA012B
About the Work
The first internet service that you can hire without leaving the game. We proved players and streamers that Movistar Fibra is endorsed by the Ookla speed test as the fastest internet of Argentina by intervening the GTA V telephone line and use it as a 24-hour customer service center. Our Anti-Lag squad played GTA V, detected gamers with poor internet connection and called them from the videogame to offer them Movistar Fibra with exclusive benefits.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
VML Argentina / Buenos Aires
Animator
Leandro Ramirez
Art Director
Manuel Robeff
Copywriter
Segundo Malca
Creative Director
Milagros García
Milagros Marozzini
Editor
Manuel Robeff
CCO Argentina
Daro Gonzalez
Rafa Quijano
CCO LATAM
Nino Goldberg
Chief Client & Strategy Officer
Fabiana Antonelli
Deputy CCO LATAM
Daniel Minaker
Sebastian Tarazaga
Account Director
Belén Yusso
Magdalena Sofer
Account Executive
Ayelén Rodriguez Trinta
Account Supervisor
María José Zuccarelli
CEO Argentina
Victoria Cole
Head of Art
Fernando Rossini
Integrated Production Leader
Josefina Espil
Music & Sound Post Production
Swing Musica & Audiopost
Operation Creative Lead
Delfina Scalise
Production Manager
Daniela Rivero
Responisible for Client
Agustina Iparraguirre
Almendra Ogdon
Mayra Huertos
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