The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Experiential / In-person
Annual ID
OS24_CT032M
About the Work
Shows usually promote using posters. Two-dimensional…flat. But what if we brought them to life?
Presenting the Netflix '4Dish Pot!' An idea to launch 'Replacing Chef Chico,' a series about food.
First, we built a gigantic, 24-foot tall pot inside one of the biggest malls in Manila. We wrapped the interior of the pot with 217 LED screens. The lid's interior showed the leads like they were on the poster, but in motion. When the pot’s lid was opened, smoke came out from the sides by using hybrid fog generators. When closed, we made the floor shake by rigging it with a motorized contraption underneath, simulating the boiling stew.
And when the actors dropped ingredients from the ceiling, people saw them falling on the LED walls. Viewers could even smell the peanut stew using innovative scenting technology--all of these giving Filipinos a 4D experience. Plus the stars, breaking the fourth wall, even greeted them.
Results?
*Visited by thousands
*Made 'Replacing Chef Chico' No. 1 on Netflix
*'Replacing Chef Chico' was Top 10 for 6 weeks
While other films promote with a poster, we cooked up a 4D brand installation to make viewers experience it.
Presenting the Netflix '4Dish Pot!' An idea to launch 'Replacing Chef Chico,' a series about food.
First, we built a gigantic, 24-foot tall pot inside one of the biggest malls in Manila. We wrapped the interior of the pot with 217 LED screens. The lid's interior showed the leads like they were on the poster, but in motion. When the pot’s lid was opened, smoke came out from the sides by using hybrid fog generators. When closed, we made the floor shake by rigging it with a motorized contraption underneath, simulating the boiling stew.
And when the actors dropped ingredients from the ceiling, people saw them falling on the LED walls. Viewers could even smell the peanut stew using innovative scenting technology--all of these giving Filipinos a 4D experience. Plus the stars, breaking the fourth wall, even greeted them.
Results?
*Visited by thousands
*Made 'Replacing Chef Chico' No. 1 on Netflix
*'Replacing Chef Chico' was Top 10 for 6 weeks
While other films promote with a poster, we cooked up a 4D brand installation to make viewers experience it.
2024 Awards
Total Points: 3
Merit
Credits
Agency
GIGIL / Manila
Client / Brand
Netflix / Makati
Production Company
Black Noise Machine (BNM Philippines) / Makati
Associate Creative Director
Hope Reyes
Chief Creative Officer
Badong Abesamis
Herbert Hernandez
Creative Director
Leslie Cua
Director
Erin Pascual
Executive Producer
Roxanne Sipin
Producer
Denise Elizon
Sasa Pascual
Social Media Specialist
Kaitlyn Gosiaco
Account Manager
Kitkat Galvez
Account Supervisor
Josh Surquia
Accounts Intern
Matthew Aniñon
Digital Media Lead
Rodel Yu
Group Account Director
Micco Balana
Head of Marketing, Philippines | Netflix APAC
Stef Pajarito
Junior Strategic Planner
Fritz Dalawampu
Managing Partner
Jake Yrastorza
media
Margie Husmalaga
Patricia Jayne Sy
Media Lead Buyer
Carmel Asuncion
Production Head
Bianca Clemente
Production Manager
Bons Torres
Senior Manager, Marketing Production
Daphne Ng
Strategic planner
Nanais Hernandez
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