The One Show
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Category
Best of Direct Marketing
Annual ID
OS24_DM000G
About the Work
To celebrate Heineken turning 150 years old, we stayed away from the anniversary stereotype. We didn’t talk about our heritage and history. Instead, we celebrated how our brand has been enjoyed around the world for 150 years, even if that means that we have been misspelled, misused or mistaken for a German beer since 1873. That’s right. People all over the world have been constantly calling us Hineken, Haneken, or Heneken, drinking us with a straw and so much more. But this doesn’t make any difference to us. What matters is that people are having a good time with Heineken.
2024 Awards
Total Points: 90
Best of Discipline Pencil
Credits
Agency
LePub / Milan
Digital Agency
Boomerang / Amsterdam
Production Company
PRETTYBIRD / London
Music / Sound Production Company
MassiveMusic / Amsterdam
Chief Creative Officer
Mihnea Gheorghiu
Milos Obradovic
Creative Director
Corina Patraucean
Rainor Marinho
Sandra Bold
Editor
Enrico Munarini
Global CCO LePub
Cristiana Boccassini
Global CEO LePub, CCO Publicis Worldwide
Bruno Bertelli
Global Executive Creative Director
Andrey Tyukavkin
Eoin Sherry
Groupe Strategy Director
James Moore
Senior Art Director
Giulia Trimarchi
Daniele Tesi
Senior Copywriter
Gian Marco Panichelli
Adina Cirstea
Account Executive
Francesca Gatti
Account Supervisor
Marta Dell'Adami
Chief Production Officer
Francesca Zazzera
Director of Comms Planning
Shane Roche
Global Client Service Director
Paola Natellis
Global Head of PR & Communications
Isabella Cecconi
Group Account Director
Mirjana Slavkovic
Head of Video Production
Anna Sica
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