The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation in AI
Annual ID
OS25_AI002G
2025 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Cheil Spain / Madrid
Client / Brand
Samsung Spain / Madrid
Production Company
Somos 5 / Madrid
Art Director
Aitor Carreira
Natalia Oltra
Copywriter
Adriana Hernandez
Julen Borge
Creative Director
Eduardo Vea Kaeating
Jaime Azurmendi
Executive Creative Director
Alejandro Di Trolio
Head of Design
Estanislao Bollain
Senior Art Director
Andrea Pissarro
Jessika De Freitas
Lorena Velazquez
Senior Copywriter
Andrea Hernando
Markel Otsoa de Etxaguen
Account Manager
Lucas Vilela
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