The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Annual ID
OS25_CE005S
2025 Awards
Total Points: 21
Silver Pencil
Credits
Agency
McCANN Poland / Warsaw
McCann Worldgroup Romania / Bucharest
Client / Brand
Mastercard / Warsaw
Art Director
Barbara Olech
Chief Technology Officer
Marcin Samek
Copywriter
Anna Posuniak
Designer
Kamil Rekosz
Executive Creative Director
Pierre Lipton
Motion Designer
Magdalena Bąk
Rafal Jastrzebski
Artem Zubarev
Strategist
Maria Gajkowska
Assistant Editor
Avery Mandeville
Broadcast Producer
Damian Szojda
CCO McCann XBC, McCann Europe
Adrian Botan
CEE Regional Creative Director, CCO McCann Romania
Catalin Dobre
Managing Director & Executive Creative Director
Marcin Sosinski
Senior Art Director
Adam Głowacki
Senior Copywriter
Mateusz Gaca
SVP Group Creative Director
Chad Baker
Ethan Schmidt
Account Supervisor
Anna Sokołowska
Piotr Łopuszański
Brand Director Europe (Mastercard)
Tom Vick
Business Director
Claudine Gueriaux
Chief Marketing & Communications Officer Mastercard
Raja Rajamannar
Communications Director
Anna Marciniak
Consumer Marketing Manager
Ewelina Różycka
Małgorzata Szczerbińska
Creative Excellence Manager, Europe & UK
Alice Reindlová
Data Insights Department Lead
Marek Kolano
Data Science Lead
Rafał Czapski
Data Science& Spatial Data Expert
Konrad Kujszczyk
EVP, Head of Strategy
Oriol Bombí
Executive Creative Director Europe
Costin Bogdan
Luca Corteggiano
General Manager Poland
Marta Życińska
Global Product Excellence Director
Carmen Bistrian
Head of Marketing and Communication Poland, Czech Rep & Slovakia
Jerzy Hołub
Managing Director
Małgorzata Tereszczenko
President McCann XBC & Chief Client Officer McCann North America
Veronica Bertrand
SVP, Executive Account Director
Mat Cunnell
Traffic Manager
Anna Kondraciuk
Jędrek Zamorowski
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