The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2025 One Show - Creative Effectiveness

Superstitious

Agency Courage Inc. / Toronto + KFC / Toronto

Client KFC

Category

Creative Effectiveness / Restaurants / Fast Food Outlets

Annual ID

OS25_CE031M

2025 Awards

Total Points: 3

Merit

Credits

Agency

Courage Inc. / Toronto

Media Agency

Wavemaker / Toronto

Client / Brand

KFC / Toronto

Art Director

Gerardo Agbuya

Chief Creative Officer

Dhaval Bhatt
Joel Holtby

Chief Marketing Officer

Katherine Bond Debecki

Chief Strategy Officer

Tom Kenny

Copywriter

Jesse Wilks

Creative Director

Gerardo Agbuya
Jesse Wilks

Strategy Director

Derek Mollenhauer

Agency Producer

Rachel D'Ercole

Senior Producer

Sarah Moen

Senior Strategist

Lyndsey Westfall

Sr. Integrated Producer

Raquel Mullen

Account Director

Kyron Sobers

Account Executive

Zoe Fetsis

Account Supervisor

Nick Lepp

Audio House

Boombox Sound

Editorial

Outsider Editorial / Toronto

Group Account Director

Alex Karayanides

Head of Production

Clair Galea

Integrated Producer

Tania Gaudio

Performance Marketing Director

Telly Carayannakis

Performance Marketing Manager

Luke Melenberg

President

Niki Sahni

Senior Manager, Media & Regional Marketing

Lauren Pottie

Senior Production Designer

Joe Calleja

Senior Retoucher

Simon Tuckett

Transfer, Online, VFX

Alter Ego
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