The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Posters / Series
Annual ID
OS25_DE099M
Background
With the theme of "Now and Then”, the first Sanlian Humanistic Vernacular Season focuses on the connection between people and their surroundings, taking seasonality and locality as clues.
Creative Idea
We start from geological concepts such as soil accumulation and river erosion, and use "time traces" as our creative concept. Through a series of actions such as stacking and tearing papers, we create a texture of imprints. We attempt to present the humanistic memories through these vernacular slices.
Insights & Strategy
We start from geological concepts such as soil accumulation and river erosion, and use "time traces" as our creative concept. Through a series of actions such as stacking and tearing papers, we create a texture of imprints. We attempt to present the humanistic memories through these vernacular slices.
Execution
Paper is not only the carrier of calligraphy and painting culture, but also an important tool for recording human civilization.
Through a series of actions to papers, we create a texture of imprints. We attempt to present the humanistic memories through these vernacular slices.
Through a series of actions to papers, we create a texture of imprints. We attempt to present the humanistic memories through these vernacular slices.
Results
Reading volume of 100000+, More than 10000 likes
Dozens of media outlets reposted
Dozens of media outlets reposted
2025 Awards
Total Points: 3
Merit
Credits
Design Firm
another design / Guangzhou
Art Director
Liu Zhao
Designer
Du Xiaojun
Zeng Deqian
Motion Designer
Chen Kai
Photographer
Tan Xiaojing
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