Vimeo was the first high-definition video sharing site — it has changed the way we make, watch and share video today. Vimeo approach us to create and launch a disruptive new design system to launch ‘REFRAME’ — a landmark festival about Video innovation.

The brief was to create a brand design system equally as innovative as the platform itself. So, we set out to design a brand system that encompassed all the conventional elements — a brandmark, a brand color palette, typography and layout. However, the design system also incorporated one unconventional element — resolution.

As well as designing all the conventional brand elements for the system — we additionally used generative tools to alter the resolution of the branding and work.

Then through the use of outdoor media, the resolution of the posters changed depending on proximity to the event venue meaning media sites would vary in resolution quality. The resolution of the posters would increase the closer the media site was to the venue and decrease the further away the media site was from the venue. From 10 pixels to 8K HDR — playfully un-glitching to reveal the full details.

This detail of the design system reflects the exponential evolution of video in the 21st century — complimenting Vimeo’s first ever video innovation conference.

The brief was to create a brand design system equally as innovative as the Vimeo's platform. So, we set out to design a brand system that encompassed all the conventional elements — a brandmark, a brand color palette, typography and layout. However, the design system also incorporated one unconventional element — resolution.

As well as designing all the conventional brand elements for the system — we additionally used generative tools to alter the resolution of the branding and work.

Then through the use of outdoor media, the resolution of the posters changed depending on proximity to the event venue meaning media sites would vary in resolution quality. The resolution of the posters would increase the closer the media site was to the venue and decrease the further away the media site was from the venue. From 10 pixels to 8K HDR — playfully un-glitching to reveal the full details.

This detail of the design system reflects the exponential evolution of video in the 21st century — complimenting Vimeo’s first ever video innovation conference.

Vimeo was the first high-definition video sharing site — it has changed the way we make, watch and share video today. Vimeo approach us to create and launch a disruptive new design system to launch ‘REFRAME’ — a landmark festival about Video innovation.

The brief was to create a brand design system equally as innovative as the platform itself. So, we set out to design a brand system that encompassed all the conventional elements — a brandmark, a brand color palette, typography and layout. However, the design system also incorporated one unconventional element — resolution.

As well as designing all the conventional brand elements for the system — we additionally used generative tools to alter the resolution of the branding and work.

Through the use of outdoor media, the resolution of the posters changed depending on proximity to the event venue meaning media sites would vary in resolution quality. The resolution of the posters would increase the closer the media site was to the venue and decrease the further away the media site was from the venue. From 10 pixels to 8K HDR — playfully un-glitching to reveal the full details.

This detail of the design system reflects the exponential evolution of video in the 21st century — complimenting Vimeo’s first ever video innovation conference.

The work was only released recently, so it is too early for results - however, the work was picked up extremely well by trade press and Vimeo customers.