The One Show
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Category
Design for Good
Annual ID
OS25_DE124M
Background
Filter Caps emerged from the recognition of a critical global issue - the lack of access to safe drinking water. According to the World Health Organization, around 2.2 billion people worldwide do not have access to safely managed drinking water services. Traditional solutions can be costly, difficult to implement in remote or inaccessible areas, and often require complex infrastructures. There was a clear need for a solution that was accessible, affordable, easy to use, and effective in a wide range of contexts.
Creative Idea
Filter Caps is a revolutionary water purification solution designed for vulnerable communities. Measuring only 6x4 cm and weighing 24 g, this innovative device transforms regular bottles into portable water treatment systems, removing impurities and heavy metals while improving pH. Made with 3D additive technology and sustainable materials such as corn starch, Filter Caps offers an affordable and eco-friendly alternative to address the global safe water crisis. Since its launch, it has impacted remote communities in Latin America, improving public health and reducing waterborne diseases.
Insights & Strategy
Filter Caps initiative begins with meticulous data gathering to pinpoint areas in Colombia facing water scarcity. The target audience encompasses individuals and families in these underserved communities, focusing on speciLc demographic groups lacking access to clean drinking water. Leveraging data-driven insights, Filsa, a scientiLc company dedicated to promoting development and technology for all, Baylor International, and Filsa collaboratively develop and distribute biodegradable water Llters using additive technology. The approach emphasizes precision targeting and personalized communication to enectively reach and resonate with the identiLed audience. A clear call to action is incorporated into the strategy, urging stakeholders to support the initiative by donating Llters, spreading
Execution
Filter Caps involved the innovative use of technology and design. The team developed Filter Caps with a universal PCO 28 mm thread, allowing it to fit any type of bottle. This made the product universally applicable. Furthermore, they used 3D additive technology composed of minerals, metals, and natural extracts to create a compact, lightweight, and affordable solution.
The launch of Filter Caps included meticulous data gathering to pinpoint areas in Colombia facing water scarcity. The initiative targeted individuals and families in these underserved communities, focusing on specific demographic groups lacking access to clean drinking water. The approach emphasized precision targeting and personalized communication to effectively reach and resonate with the identified audience.
Since its launch, Filter Caps has recorded positive sales and donation figures, indicating successful uptake and support from stakeholders. It has also led to improved water consumption habits and reduced reliance on unsafe water sources among targeted communities. As a result, Filsa, Baylor International, and the Red Cross have significantly enhanced their brand perception through this initiative. Their dedication to social impact and innovation has increased their credibility and trust among stakeholders.
The launch of Filter Caps included meticulous data gathering to pinpoint areas in Colombia facing water scarcity. The initiative targeted individuals and families in these underserved communities, focusing on specific demographic groups lacking access to clean drinking water. The approach emphasized precision targeting and personalized communication to effectively reach and resonate with the identified audience.
Since its launch, Filter Caps has recorded positive sales and donation figures, indicating successful uptake and support from stakeholders. It has also led to improved water consumption habits and reduced reliance on unsafe water sources among targeted communities. As a result, Filsa, Baylor International, and the Red Cross have significantly enhanced their brand perception through this initiative. Their dedication to social impact and innovation has increased their credibility and trust among stakeholders.
Results
The initiative has recorded positive sales and donation Lgures, indicating a successful uptake and support from stakeholders. Additionally, increased site trasc suggests heightened awareness and engagement with the campaign. Response Rate: Communities have responded positively to the initiative, showing a high level of engagement and participation. The adoption of Filter Caps as a solution to their water needs has been enthusiastic. Change in Behavior: There has been a noticeable shim in behavior among targeted communities. Increased use of Filter Caps has led to improved water consumption habits and reduced reliance on unsafe water sources. Brand Perception: Filsa, a scientiLc company dedicated to promoting development and technology for all, Baylor International, and the Red Cross have signiLcantly enhanced their brand perception through this initiative. Their dedication to social impact and innovation has increased their credibility and trust among stakeholders.
2025 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Colombia / Bogotá
Art Director
Andrès Cardona
Chief Creative Officer
Keka Morelle
Gastón Potasz
Chief Strategy Officer
Thais Frazão
Julio Herazo
Copywriter
Frank Saenz
Creative Director
Cristhian Arboleda
Daniel Puentes
Executive Creative Director
Amir Torres
Jacint Sotorra
Global Chief Creative Officer
Joe Sciarrotta
Liz Taylor
Motion Designer
Jesús Quiroz
Juan David Acosta
Juan José Chaparro
Laura Castro
Photographer
Nicolás Fernandez
Producer
Rosario Carvajal
Executive Producer
Gala Vence
Account Executive
María José Caicedo
Chief Executive Officer
Fabio Quiroga
Industrial Designer
Omar Marroquín
Latam Director of Creative Excellence
Adriana Weinberg
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