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Category
Green Pencil
Annual ID
OS25_GP001E
Background
Filter Caps, is a unique water filter in the world because in just 6X4 cm and 24 g, it can reach where no other type of safe water system does.
Focused on generating a universal design, Filter Caps is developed with the universal PCO 28 mm thread, which fits any type of bottle. Additionally, it uses 3D additive technology composed of minerals, metals, and natural extracts, making it accessible, affordable, cost-effective, and capable of reclaiming over 300,000 liters of water in just 2 months, with a simple movement.
Reason for Objective To address the immediate water needs of underserved communities, promote health and well-being, and inspire broader community and stakeholders' engagement in addressing the water crisis.
Measurement Method Business Impact: The initiative has recorded positive sales and donation Lgures, indicating a successful uptake and support from stakeholders. Additionally, increased site trasc suggests heightened awareness and engagement with the campaign. Response Rate: Communities have responded positively to the initiative, showing a high level of engagement and participation. The adoption of Filter Caps as a solution to their water needs has been enthusiastic. Change in Behavior: There has been a noticeable shim in behavior among targeted communities. Increased use of Filter Caps has led to improved water consumption habits and reduced reliance on unsafe water sources. Brand Perception: Filsa, a scientiLc company dedicated to promoting development and technology for all,
Focused on generating a universal design, Filter Caps is developed with the universal PCO 28 mm thread, which fits any type of bottle. Additionally, it uses 3D additive technology composed of minerals, metals, and natural extracts, making it accessible, affordable, cost-effective, and capable of reclaiming over 300,000 liters of water in just 2 months, with a simple movement.
Reason for Objective To address the immediate water needs of underserved communities, promote health and well-being, and inspire broader community and stakeholders' engagement in addressing the water crisis.
Measurement Method Business Impact: The initiative has recorded positive sales and donation Lgures, indicating a successful uptake and support from stakeholders. Additionally, increased site trasc suggests heightened awareness and engagement with the campaign. Response Rate: Communities have responded positively to the initiative, showing a high level of engagement and participation. The adoption of Filter Caps as a solution to their water needs has been enthusiastic. Change in Behavior: There has been a noticeable shim in behavior among targeted communities. Increased use of Filter Caps has led to improved water consumption habits and reduced reliance on unsafe water sources. Brand Perception: Filsa, a scientiLc company dedicated to promoting development and technology for all,
Creative Idea
Filter Caps is a revolutionary water purification solution designed for vulnerable communities. Measuring only 6x4 cm and weighing 24 g, this innovative device transforms regular bottles into portable water treatment systems, removing impurities and heavy metals while improving pH. Made with 3D additive technology and sustainable materials such as corn starch, Filter Caps offers an affordable and eco-friendly alternative to address the global safe water crisis. Since its launch, it has impacted remote communities in Latin America, improving public health and reducing waterborne diseases.
Insights & Strategy
The strategy for the Filter Caps initiative begins with meticulous data gathering to pinpoint areas in Colombia facing water scarcity. The target audience encompasses individuals and families in these underserved communities, focusing on speciLc demographic groups lacking access to clean drinking water. Leveraging data-driven insights, Filsa, a scientiLc company dedicated to promoting development and technology for all, Baylor International, and Filsa collaboratively develop and distribute biodegradable water Llters using additive technology. The approach emphasizes precision targeting and personalized communication to enectively reach and resonate with the identiLed audience. A clear call to action is incorporated into the strategy, urging stakeholders to support the initiative by donating Llters, spreading
Execution
The creative use of a universal PCO 28 mm thread allowed Filter Caps to be compatible with any type of bottle. This universal design increased its accessibility and usability, making it an effective solution for safe water access across various contexts and user needs.
Utilization of Technology: The application of 3D additive technology composed of minerals, metals, and natural extracts was a creative approach that enhanced the product's functionality. It not only made the product cost-effective but also environmentally friendly, aligning with global sustainability goals.
High Impact: The ability of Filter Caps to reclaim over 300,000 liters of water in just two months demonstrated its effectiveness. This high impact was achieved through a simple, yet creative design that made the product easy to use and highly efficient.
Accessibility and Affordability: By creating a compact, lightweight product, the team behind Filter Caps ensured that it could reach areas where other safe water systems couldn't. Its affordability further increased its accessibility, making safe drinking water a reality for more people.
In conclusion, creativity was integral to the effectiveness of Filter Caps. It was woven into the product's design, technology, and strategy, resulting in a solution that is not only innovative but also highly impactful in addressing a critical global issue.
Utilization of Technology: The application of 3D additive technology composed of minerals, metals, and natural extracts was a creative approach that enhanced the product's functionality. It not only made the product cost-effective but also environmentally friendly, aligning with global sustainability goals.
High Impact: The ability of Filter Caps to reclaim over 300,000 liters of water in just two months demonstrated its effectiveness. This high impact was achieved through a simple, yet creative design that made the product easy to use and highly efficient.
Accessibility and Affordability: By creating a compact, lightweight product, the team behind Filter Caps ensured that it could reach areas where other safe water systems couldn't. Its affordability further increased its accessibility, making safe drinking water a reality for more people.
In conclusion, creativity was integral to the effectiveness of Filter Caps. It was woven into the product's design, technology, and strategy, resulting in a solution that is not only innovative but also highly impactful in addressing a critical global issue.
Results
The initiative has recorded positive sales and donation Lgures, indicating a successful uptake and support from stakeholders. Additionally, increased site trasc suggests heightened awareness and engagement with the campaign. Response Rate: Communities have responded positively to the initiative, showing a high level of engagement and participation. The adoption of Filter Caps as a solution to their water needs has been enthusiastic. Change in Behavior: There has been a noticeable shim in behavior among targeted communities. Increased use of Filter Caps has led to improved water consumption habits and reduced reliance on unsafe water sources. Brand Perception: Filsa, a scientiLc company dedicated to promoting development and technology for all, Baylor International, and the Red Cross have signiLcantly enhanced their brand perception through this initiative. Their dedication to social impact and innovation has increased their credibility and trust among stakeholders.
2025 Awards
Total Points: 90
Green Pencil
Credits
Agency
Ogilvy Colombia / Bogotá
Art Director
Andrès Cardona
Chief Creative Officer
Keka Morelle
Gastón Potasz
Chief Strategy Officer
Thais Frazão
Julio Herazo
Copywriter
Frank Saenz
Creative Director
Cristhian Arboleda
Daniel Puentes
Executive Creative Director
Amir Torres
Jacint Sotorra
Global Chief Creative Officer
Joe Sciarrotta
Liz Taylor
Motion Designer
Jesús Quiroz
Juan David Acosta
Juan José Chaparro
Laura Castro
Photographer
Nicolás Fernandez
Producer
Rosario Carvajal
Executive Producer
Gala Vence
Account Executive
María José Caicedo
Chief Executive Officer
Fabio Quiroga
Industrial Designer
Omar Marroquín
Latam Director of Creative Excellence
Adriana Weinberg
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