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Ticket to Dream
Agency Nimiopere Film Editorial / Toronto + FCB Canada / Toronto + Air Canada / Montreal + Scouts Honour / Toronto
Category
Editing / Single
Annual ID
OS25_MI080M
Background
As the official airline flying Team Canada to the Olympics, Air Canada sought to leverage its sponsorship to spark national pride while telling a more personal and emotional story. Rather than simply stating its role in transporting athletes, the brand wanted to highlight how every Canadian has a dream—whether realized in Canada or beyond—and how Air Canada makes those journeys possible. The campaign aimed to create an emotional connection with audiences by tapping into universal themes of ambition, immigration, and legacy.
Creative Idea
The idea centered on illustrating how one Canadian dream leads to another. Through a parallel narrative, the spot follows a young couple moving to Canada for a better future and their daughter, who grows up to become an Olympic athlete. The reveal that the athlete is the child of the immigrant couple powerfully connects the two journeys, emphasizing how Air Canada plays a role in enabling dreams across generations.
Insights & Strategy
The campaign was built on the insight that many Canadian athletes share a dual identity, proudly representing both their heritage and their adopted home. This realization shaped the story, intertwining two journeys—one of a family immigrating to Canada, and the other of their daughter pursuing her Olympic dream. By positioning Air Canada as the bridge to these dreams, the brand reinforced its role in helping Canadians achieve their aspirations, whether at home or abroad.
Execution
The film was crafted with meticulous attention to detail, ensuring authenticity in storytelling. The team conducted extensive research on immigration stories and Canadian athletes’ journeys, refining the script to be a true reflection of real experiences. Every element—props, locations, and wardrobe—was carefully selected for accuracy. The ad was strategically placed across TV, cinema, and in-flight entertainment, launching in the week leading up to the 2024 Paris Olympics and continuing through the Paralympics.
Results
The campaign generated a strong response, resonating with audiences across multiple platforms. Viewers saw their own stories reflected in the narrative, leading to an outpouring of positive comments on TikTok, LinkedIn, and X. Air Canada’s Ad Awareness rose by 19% following the campaign, indicating a significant boost in brand visibility and engagement.
2025 Awards
Total Points: 3
Merit
Credits
Agency
FCB Canada / Toronto
Client / Brand
Air Canada / Montréal
Production Company
Scouts Honour / Toronto
Post Production Company
Nimiopere Film Editorial / Toronto
Associate Creative Director
Sally Fung
Chief Creative Officer
Nancy Crimi-Lamanna
Composer
Fleur Han
Director
Kevin Foley
Director of Photography
Christopher Lew
Editor
Graham Chisholm
Executive Creative Director
Guy Amitai
Jeremiah McNama
Sound Designer
Sarah Neumann
Assistant Editor
Laura Corredor
Executive Producer
Jane Garrah
Jenna Edwards
Paula Hicks
Simon Dragland
Account Director
Rose Noble
Account Executive
Joe Aparna
Broadcast Sr.Producer
Franca Piacente
Colour
Alter Ego / Toronto
Colourist
Wade Odlum
Director, Sponsorship Marketing & Aeroplan
Martine Boulerice
Editorial
Nimiopere Film Editorial / Toronto
Engineer/Producer
Tanguy Meunier
Manager, Brand Content Marketing
Anda Marciuc
Mix Studio
CULT NATION / Montreal
Music & Sound Design
Pivot Audio / Los Angeles
Online / VFX
Tantrum Studio / Toronto
Online Artist
Dominik Bochenski
Senior Manager, Sponsorship Marketing
Véronique Poulin
Service Company
Moonlighting SA / Cape Town
Sr. Director, Brand Strategy and Content Marketing
John Xydous
Sr. Manager, Product Marketing Content
Annie Couture
SVP Strategy
Shelagh Hartford
VP Content Lead
Ravi Singh
VP, Brand
Andrew Shibata
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