The One Show
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Category
Animation / Series
Annual ID
OS25_MI096M
Background
For the “Get an Airbnb” campaign we compare the hiccups that come with staying in a hotel to the luxuries and conveniences of an Airbnb.
Creative Idea
In this campaign of multiple 30-second spots we highlight a different feature that differentiates Airbnb from hotels — being able to stay up past your kids’ bedtime, not having to split up into different rooms on a trip with friends, and enjoying quiet time by your private pool.
Collaborating closely with Airbnb’s in-house creative team, we ensured that everything in the world — the furniture, outfits, textures, and Airbnb’s themselves — was grounded in real-life examples.
Collaborating closely with Airbnb’s in-house creative team, we ensured that everything in the world — the furniture, outfits, textures, and Airbnb’s themselves — was grounded in real-life examples.
Insights & Strategy
The campaign's primary focus was to underscore the common shortcomings of hotels. It was built on the understanding that vacations and rental stays tend to be more enjoyable in environments that feel welcoming and personal, unlike the impersonal nature of hotels.
The strategy centered on showcasing Airbnb's unique benefits such as comfort, space, and suitability for memorable getaways.
The strategy centered on showcasing Airbnb's unique benefits such as comfort, space, and suitability for memorable getaways.
Execution
The spots are crafted entirely in CG, with details lifted straight from real-life Airbnbs, bringing a sense of grounding reality to the audience.
The design process consisted of pulling Airbnb architectural references — everything from cozy coastal cabins to mountain chalets to English country cottages. From there, we did sketches that took the details we love and incorporated them into a layout that works narratively while also giving the designs their signature miniature look that has made this campaign so distinct.
The resulting aesthetic provides a satisfying design ecosystem that is consistent throughout each spot.
The design process consisted of pulling Airbnb architectural references — everything from cozy coastal cabins to mountain chalets to English country cottages. From there, we did sketches that took the details we love and incorporated them into a layout that works narratively while also giving the designs their signature miniature look that has made this campaign so distinct.
The resulting aesthetic provides a satisfying design ecosystem that is consistent throughout each spot.
Results
The campaign has collectively accrued over 89.5 million views on YouTube alone. The spots reached audiences during high-profile events like the Oscars, the Paris Olympics, and the Macy’s Thanksgiving Day Parade.
This was Airbnb’s first broadcast campaign, consisting of several 30-second spots. STASH also recognized the campaign twice, selecting “Airbnb Pool” and “Airbnb Paris” for the STASH 168 permanent collection.
This was Airbnb’s first broadcast campaign, consisting of several 30-second spots. STASH also recognized the campaign twice, selecting “Airbnb Pool” and “Airbnb Paris” for the STASH 168 permanent collection.
Campaign
Airbnb - Close Friends
https://youtu.be/a2uqYfWwZBs?si=...
Airbnb - Girls Trip
https://youtu.be/S43Vb30aM10?si=...
Airbnb - Paris
https://youtu.be/DUb1iz-8GBY?si=...
Airbnb - Pool
https://youtu.be/aNFR3cySUxc?si=...
Airbnb - Surrounded
https://www.youtube.com/watch?v=...
2025 Awards
Total Points: 3
Merit
Credits
Design Firm
BUCK
Associate Creative Director
Doug Hindson
Creative Director
Ege Soyuer
Kyle Strope
Tony Legato
Andy Lyon
Design Director
Shannon Rollins
Designer
Tuo Kan
Julia Mattos
Dan Muangprasert
Joe Ellis
Mike Ellis
Morgan Allison
Amelia Chen
Hanna No
Joao Lavieri
Kim Salt
Matthew Kam
Morgan Schweitzer
Sung Hyun Kim
Joel Plosz
Colin Graham
Sejin Park
Grace Park
Alex Kiesling
Chelsea Lee
Mindy Park
Rodney Lambright
Stan Chan
Zack Williams
Jose Flores
Pierre-Nicolas Riou
Group Creative Director
Joe Mullen
Assistant Editor
Ezra Ewen
Mystikal Scalzi
Pete Szijarto
Oliver Lin
Associate Producer
Christine Choi
Laura Garcia Lopez
Executive Producer
Kirsten Collabolletta
Andrew Chan Gladstone
Kim Stephens
Rebecca Park
2D Animation (AE)
Kyle Griggs
Morgan Allison
Adrian Moran
Drew Wiebe
Drew Jackson
Kyle Snider
Lauren Kittle
Maria Eugênia Franco
Meitar Almog
Nick Knezevich
Ricardo Mendes
Vincenzo Lodigiani
2D Animation (Cel)
Deco Daviola
Alan Wan
Alex Bernas
Amelia Chen
Fabio Valesini
Harry Teitelman
Jake Armstrong
Junyi Xiao
Khylin Woodrow
Matty Deans
Olivia Blanc
Phillipe Matheus
Ruoyu Wen
Santiago Gonzalez
Shelby Chan
Stephen Loveluck
Thea Glad
3D Animation
Alvaro Michelena
Anaël Saint-Jean-Vidal
Beavan Blocker
Carlos Moran Villanueva
Cesar Tafoya
Chris Mayne
Christopher Meek
Dony Permedi
Elizabeth Golan
Eric Wang
Eric Chou
Evan Mayfield
Gordana Fersini
Hillary McCarthy
Ida Zhu
James Lane
John Velazquez
Jonathan Muller
Josh Baum
Katherine Guggenberger
Liana Krakirian
Lucas Degani
Marshall Peterman
Matt Parent
Michael Bahurinsky
Nick Dubois
Ozan Basaldi
Scott Slater
Teri Shellen
Thomas Shek
Thomas Robertson
Tommy Rodricks
Ty Coyle
Tyler Mele
3D Animation Supervisor
John Karian
Peter DeSalvo
Teri Shellen
3D Lead
Chloe Tu
Chris Ribar
Elias Glasch
Jens Lindgren
Joshua Studebaker
Michele Herrera
Paul Hargrave
Teri Shellen
Tyler Lancaster
Ylli Orana
Kien Hoang
3D Supervisor
Bill Dorais
Arvid Volz
Alex Dingfelder
Doug Wilkinson
Compositing
Arvid Volz
Chloe Tu
Chris Ribar
Jiaqi Wang
Jiawen Liang
Joshua Studebaker
Kat Smith
Kien Hoang
May Lee
Michele Herrera
Paul Hargrave
Rui Huang
Ruxin Liang
Tina Chao
Wing Sze Lee
Concept Artist
Aaron Ingold
Stan Chan
FX
Albert Lee
Carlos Moran Villanueva
Ernesto Ruiz Velasco
Jacky Jackson
Mahmoud Elragheb
Marc Steinberg
Thomas Robertson
FX Artist
Vraja Parra
Chris Ribar
Head of 3D
Bill Dorais
Alex Dingfelder
Lead Storyboard Artist
Tristyn Pease
Lighting
Chloe Tu
Eric Xu
Jiawen Liang
Joshua Studebaker
Kat Smith
Michele Herrera
Paul Hargrave
Rui Huang
Tina Chao
Wing Sze Lee
Jens Lindgren
Jensen Abler
Arvid Volz
Elias Glasch
Kien Hoang
May Lee
Ruxin Liang
Ylli Orana
Lighting TD
Jens Lindgren
Look Development
Alfonso Petersen O'Farrill
Anita Kang
Ash Samet
Carlos Moran Villanueva
Chloe Tu
Eric Xu
Eugene Goryachev
Jacques Clement
James Schauf
Jiawen Liang
Joshua Studebaker
May Lee
Michele Herrera
Paul Hargrave
Rui Huang
Ruxin Liang
Sana Srinivasan
Wing Sze Lee
Modeling
Jacques Clement
Jiawen Liang
Michele Herrera
Paul Hargrave
Sana Srinivasan
Alfonso Petersen O'Farrill
Anita Kang
James Schauf
Carlos Moran Villanueva
Eric Xu
Eugene Goryachev
Rui Huang
Wing Sze Lee
Joshua Studebaker
Fabio Wasquez
Filipe Machado
Production Coordinator
Dani Ortega
Kevin Smith
Leeann Sands
Matthew Padua
Olivia Grady
Yuyan Chew
Seth Wiles-Young
Rigging
Ernesto Ruiz Velasco
Hernan Ares
Juan Carlos Barraza Mendoza
Max Chalnick
Nico Sanghrajka
Prakash Mandujano
Regina Cicone
Rigging Supervisor
Ernesto Ruiz Velasco
Storyboard Artist
Pierre-Nicolas Riou
Ruoyu Wen
Shelby Chan
Stephen Loveluck
Tristyn Pease
Junyi Xiao
Gunnar Pettersson
Ty Coyle
Will Rosado
Zack Williams
Alex Bernas
Jake Armstrong
Joel Plosz
Matt Deans
Max Forward
Olivia Blanc
Rodney Lambright
Santiago Gonzalez
Deco Daviola
Harry Teitelman
Khylin Woodrow
Meitar Almog
Thea Glad
Technical Director
Ben Rohel
Jens Lindgren
Nathan Shipley
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