The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The Adidas A3 Microride shoe is light, durable and bouncy. Very bouncy. We demonstrated the extent of this bounce in a series of rich media executions that let the user bounce the shoe in a variety of different situations: in the street; into space; across a touch-sensitive 3D room. In each case, the severity of the bounce was exaggerated to make the ad more compelling and more fun. Each bounce was accompanied by thick, reverberating audio that helped make for an even more immersive experience
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Adam King
Creative Director
Seb Royce
Designer
Leon Ostle
Matt Verity
Writer
Lewis Raven
Content Strategist
Miranda Ross
Digital Artist / Multimedia
Simon Cam
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