The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Produce packaging for AROMA RAGUSEA, packaging for series of home made products (Carob or Walnut Liqueur, spice herbs such as Rosemary, Fennel, Sage or Laurel, Caramelized Almonds or Croccante, blend of herbal teaÖ). AROMA RAGUSEA (or in other words Flavors & Scents of Dubrovnik) is a brand of home & hand made products derived from rich history of Mediterranean merchant city-state (Dubrovnik) and itís authentic tradition of hedonism.
Use packaging as main communication tool to build a brand of authentic quality products. Think of products as ideal souvenirs for today's tourists - consumers of ìpersonal experiencesî.
Produce ìsomethingî to give an overall feeling, something to put in the essence of a brand (Aroma Ragusea) in a single form with better performances than an ordinary promo-brochure and make it an object of desire itself.
Use packaging as main communication tool to build a brand of authentic quality products. Think of products as ideal souvenirs for today's tourists - consumers of ìpersonal experiencesî.
Produce ìsomethingî to give an overall feeling, something to put in the essence of a brand (Aroma Ragusea) in a single form with better performances than an ordinary promo-brochure and make it an object of desire itself.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Unit-9
Art Director
Jason Warne
Creative Director
Rich Silverstein
Keith Anderson
Writer
Mike Sweeney
Content Strategist
Mike Geiger
Jonathan Percy
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