The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Inspired by books from our childhood including Shel SilversteinÃs, Where the Sidewalk Ends, and The Giving Tree, we wanted to make this site more then just an interactive holiday advent calendar for HP and Purchase Edge client. Similar to the idea of an advent calendar, the user is able to open a new door each day and find a new tasty piece of chocolate. Each day a new whimsical number creature would reveal itself, building anticipation to the grand finale on the 31st day. The style of illustration is rich in detail and innocent at a glance, but when you actually spend time on the site you start to see adult-like undertones that start to emerge, giving it the injection of punk rock we were looking for.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Anthony del Rizzo
Steve Di Lorenzo
Group Creative Director
Steve Di Lorenzo
Sue Boivin
Nick Chapman
Writer
Sarah Jane Bowler
Content Strategist
Alan Macdonald
Kim Leidich
Digital Artist / Multimedia
Dan Purdy
Henry Chi
Jason Doherty
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