The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Just consolidating and connecting the great amount of contents available at diesel.com was already a challenge. If we added to that the creation of all its permanent sections, the challenge was as big as it was tempting.
The brandís typical irony is present in each one of the sections of the new site.
Accessories acting as main characters in a classic peepshow, trousers that introduce themselves, collections that fall down to us in a parachute or even a deck of tarot cards that allows us "to contact" Diesel.
Improved look and feel and powerful functionalities for a completely new site in which permanent sections, membersí area and temporary contents made by other agencies are integrated.
The brandís typical irony is present in each one of the sections of the new site.
Accessories acting as main characters in a classic peepshow, trousers that introduce themselves, collections that fall down to us in a parachute or even a deck of tarot cards that allows us "to contact" Diesel.
Improved look and feel and powerful functionalities for a completely new site in which permanent sections, membersí area and temporary contents made by other agencies are integrated.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Kike Besada
Pablo GarcÃa
Javier Jiménez
Conchi Novoa
Creative Director
Marga Castaño
Nuria MartÃnez
Information Architect
Luis M. Corbacho
Ignacio �lvarez-Borrás
Writer
Daniel Molinillo
Elena Baños
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