The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
T2 offers Australiaís largest range of beautiful, fragrant teas and tea wares from around the world.
The company has eight award winning stores at select locations across Victoria, New South Wales and Queensland providing a sensory retail experience unlike any other.
Following the success of these physical sites, T2 Tea wished to create their ninth retail store online.
As such the site's key objectives were to:
- Reflect and project the T2 brand values, personality and in store experience.
- Increase sales revenue through the provision of an easy, informative and service focused online store and checkout process enabling retail, wholesale and corporate customers to purchase online.
- Seduce users into the world of tea by providing a sense of fun, discovery and learning.
- Provide a firm basis for content flexibility in line with in-store promotions and new seasonal product ranges.
- Support and facilitate internal communication and training.
The company has eight award winning stores at select locations across Victoria, New South Wales and Queensland providing a sensory retail experience unlike any other.
Following the success of these physical sites, T2 Tea wished to create their ninth retail store online.
As such the site's key objectives were to:
- Reflect and project the T2 brand values, personality and in store experience.
- Increase sales revenue through the provision of an easy, informative and service focused online store and checkout process enabling retail, wholesale and corporate customers to purchase online.
- Seduce users into the world of tea by providing a sense of fun, discovery and learning.
- Provide a firm basis for content flexibility in line with in-store promotions and new seasonal product ranges.
- Support and facilitate internal communication and training.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Bryce Ford
Designer
Andy Thomas
Information Architect
Danielle Stephens
Programmer
Andy Gargan
Marcus Van Malsen
Cam Manderson
Content Strategist
Chris Rooke
Digital Artist / Multimedia
Sacha Jerrems
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