The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Brief/target audience
To tell Audi clients about the new Audi Driving Experience courses to be held in Finland, and generate interest to achieve registrations for the course.
Rationale/solution
Have you ever driven through an email? No? Now, you can.
Experience the emotion and risks of driving on ice with this surprising email that clearly shows one of the skills you will master if taking the Audi Driving Experience course in Finland: Braking on ice.
To tell Audi clients about the new Audi Driving Experience courses to be held in Finland, and generate interest to achieve registrations for the course.
Rationale/solution
Have you ever driven through an email? No? Now, you can.
Experience the emotion and risks of driving on ice with this surprising email that clearly shows one of the skills you will master if taking the Audi Driving Experience course in Finland: Braking on ice.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Rubén Martínez
Creative Director
Enric Nel-lo
Programmer
Marc Martínez
Writer
Nerea Cierco
Content Strategist
Juan Manuel Ramírez
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