The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
To launch Microsoft Office Accounting 2007 software, we started with a premise: great business ideas are everywhere. And with the right software, those ideas can flourish ñ big time. To test it, we ìairdroppedî 2000 copies of our software over the most average of American towns, and challenged people to use it, to bring their big ideas to life - and become the next big success story.
One inspired man, as chronicled through a series of viral films, a website, and even his first commercial, did just that. His big idea: the anti-shirt.
The story was followed by more than a half million people online, helped generate nearly a million software downloads, and even inspired a few ad agencies to solicit the anti-shirt business.
This is the story of Kyle BonÈ, and his amazing anti-shirt.
One inspired man, as chronicled through a series of viral films, a website, and even his first commercial, did just that. His big idea: the anti-shirt.
The story was followed by more than a half million people online, helped generate nearly a million software downloads, and even inspired a few ad agencies to solicit the anti-shirt business.
This is the story of Kyle BonÈ, and his amazing anti-shirt.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Driver
Art Director
Tricia Ting
Jed Grossman
Creative Director
Kevin McKeon
Director
Tomorrows Brightest Minds
Writer
Brian Platt
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