The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Interactive

_visible

Agency (if) Interactive Sdn. Bhd. / Kuala Lumpur

Client MIDI Conventions

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Category

New Media Innovation & Development / New Media Innovation and Development

Annual ID

07229N

About the Work

ë_visibleí is a digital installation that combines physical and virtual visibilities. It allows visitors to see the unseen and touch the intangible, ultimately leading them to ponder with the presence of invisibility.



Viewers can flip through a blank book that generates dynamic pages that are perceivably invisible. Furthermore, visitors are allowed to use his/her hand to further interact with the forefront contents to generate ìsecretî contents.



It has evolved and become a mixed reality platform, which provides an interactive story-telling method. For instance - users can use a physical key and present upon the book, unlock a door; cast a magic spell - simply by an instructed gesture to kill a dragon in the book.



Due to the systemís flexibilities, the outcome of this ëdigital + analogueí piece is magical, engaging, and most importantly the possibilities are endless.

2007 Awards

Total Points: 5

Merit

Credits

Creative Director

sanyen liew

Programmer

LeeSeng Kong
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