The One Show

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2007 One Show - Interactive

BIG SHADOW

Agency GT INC. / Tokyo

Client Microsoft Corporation.(Japan)

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Category

Other Interactive Digital Media

Annual ID

07056N

About the Work

The game ?gBlue Dragon?h involves the hero?fs shadow: the shadow turns into a giant Dragon who goes through fights and plays an important role.

Using this idea as base, we made an interactive communication where participators themselves get to control their giant transformed shadows.



The program is made to transform people?fs projected shadows into Dragons or to over 10 other characters in the actual game.



Shadows of people moving in front of the lighted wall, is captured and processed real-time, projecting the dragon shadow on a building wall (27 meters wide, 45 meters high) from a projector.



We combined the Internet and OOH into interactive experience.

You can play with shadows while watching a live webcam image.

2007 Awards

Total Points: 25

Gold Pencil
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