The interior design business has always been a rather cut-throat industry in Singapore and different designers and design practices have always been trying to portray the uniqueness of the services they offer. Since a face-to-face meeting is usually the initial point of contact between designers and their potential clients, and since most consumers will typically 'shop' around for a designer before settling on one, the simple business card can be a tool that helps cement and retain a positive impression management and retention, one that works to the advantage of the designer.



The design house in question felt that their distinct approach to interior design laid in the cost-effective incorporation of contemporary sensibilities with the unique ability to customise solutions fitting the specific needs of each and every client exactly. They wanted a set of business cards that would be able to highlight these aspects in a straightforward and immediately digestible manner.



Since 'customisation' is quite key to the nature of the client's practice, a series of customised name cards were developed eventually. A debossed strip is incorporated on the front of the card, upon which tightly cropped photographs were affixed. Depicting abstract snapshots of tastefully finished interiors, none identical to another, they add a dash of colour to an otherwise clean and minimalist design. As excerpts of artful interiors, they immediately communicate a certain mood and ambience, as well as a sense of the firm's design approach and philosophy. Since each card is also uniquely customised, the series also highlights the client's forte at customisation and their ability to tailor unique design solutions and custom-made furniture for individual clients.