Brief / Target Audience

DAS TAXI has established itself amongst Hamburg¥s taxi cab operators as the "Autonomous Way Aheadî. The core product statement, "Individual Public Transport ñ anywhere, any timeî should be communicated towards local public transport passengers.



Rationale / Solution

DAS TAXI attracts attention with its own interpretation of public transport insignia. DAS TAXI attracts attention with its own interpretation of public transport insignia. In subway and railway stations hangs a special map next to the official plan of the Hamburg passenger transport authority. Every street in Hamburg can be found on the billboard.

A matching timetable booklet is distributed to waiting passengers and sent to all relevant key customers. The detailed timetable booklet for DAS TAXI is all in red, just like the official public transport guide. Times, accurate to the minute, services and booking options are shown for each and every street in postcode region 20.