The One Show
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Category
Collateral Design / P.O.P. and In-Store - Single
Annual ID
07032D
About the Work
Slim Zone weight loss clinic is a slimming centre with an excellent track record, but a virtually negligible advertising budget. So to stand out, it needed an idea that vividly demonstrated its success stories, and yet be inexpensive to produce and run with.
Slim Zone had many clients who had lost significant amounts of weight. To demonstrate this, we used measuring weights of varying denominations, and engraved each with the name of the person who had lost that weight. And also contact details of the clinic.
These were then placed in and around restaurants, food courts, trial rooms etc. Places, where obese people would be most vulnerable to messages about losing weight.
This idea got Slim zone more enquiries in 3 weeks, than it had in 1 year.
Note : The measuring weights used were the kind that are prevalent in India, and so very familiar. Nearly all shops and grocers use it. But to see them placed in totally different environments, prove to be quite an eye-catcher.
Slim Zone had many clients who had lost significant amounts of weight. To demonstrate this, we used measuring weights of varying denominations, and engraved each with the name of the person who had lost that weight. And also contact details of the clinic.
These were then placed in and around restaurants, food courts, trial rooms etc. Places, where obese people would be most vulnerable to messages about losing weight.
This idea got Slim zone more enquiries in 3 weeks, than it had in 1 year.
Note : The measuring weights used were the kind that are prevalent in India, and so very familiar. Nearly all shops and grocers use it. But to see them placed in totally different environments, prove to be quite an eye-catcher.
2007 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Vineet Mahajan
Group Creative Director
Ashish Chakravarty
Vineet Mahajan
Designer
Manoranjan Mukherjee
Vineet Mahajan
Illustrator
Gurdev Singh
Photographer
Natasha M Martis
Writer
Ashish Chakravarty
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