The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID
07035D
About the Work
In Singapore, Mizuno has traditionally been known for it high performance running shoes. With the opening of two new boutiques in Singapore, they wanted the agency to design in-store posters to feature its strength in other sports, i.e. tennis, soccer and basketball. Using long exposure photography, the natural motion of the balls evoke the laces of shoes.
2007 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Sheng Jin Ang
Ali Shabaz
Creative Director
Ali Shabaz
Guan Hin Tay
Illustrator
Evan Lim
Photographer
Teo Studio
Writer
Clarence Chiew
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