The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID
07039D
About the Work
We encounter dirt every day, as well as run-of-the-mill designs for detergents of sorts. Detergents off the shelves come in packaging that are either too gaudy or boring. Until now. There is a sizeable number of consumers who appreciate products that has differentiation and are aesthetically pleasing to the eye. After all, what we buy reflects, in many ways, who we are.
We face different cleaning challenges every day. These situations are reflected in the packaging designs where you see the toughest of stains. But what makes it easy on the eye is an aesthetically pleasing refill bottle, which Kinetic specially designed, manufactured and packaged to allow discerning consumers to fill with detergent of their choice.
We face different cleaning challenges every day. These situations are reflected in the packaging designs where you see the toughest of stains. But what makes it easy on the eye is an aesthetically pleasing refill bottle, which Kinetic specially designed, manufactured and packaged to allow discerning consumers to fill with detergent of their choice.
2007 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Leng Soh / Pann Lim / Roy Poh
Group Creative Director
Pann Lim / Roy Poh
Designer
Leng Soh / Pann Lim / Roy Poh
Photographer
Jeremy Wong
Writer
Eugene Tan
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