The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Environmental Design / Single
Annual ID
07236D
About the Work
Giant "Toys R Us" price tags were placed on real vehicles to show the larger-than-life power of toys.
Brief / Target Audience: Toys R Us wanted a cost-effective way to talk to parents and kids °V and stand out in today°¶s media-cluttered environment.
Brief / Target Audience: Toys R Us wanted a cost-effective way to talk to parents and kids °V and stand out in today°¶s media-cluttered environment.
2007 Awards
Total Points: 5
Merit
Credits
Creative Director
Todd McCracken
Keith Ho
Torsten Pollman
Florian Meimberg
Paul Chan
Photographer
Paul Jones
Jonathan Wong
Related Awards
