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Category
Creative Use of Data
Annual ID
OS26_CT001G
Background
Australia is the home of natural disasters.
Each year, Australia sees homes destroyed and billions spent on rebuilding due to severe weather events. There have been more Category-5 cyclones in the last 20 years than in the preceding 100. Severe flooding happens 30% more often in the Pacific region than it used to. And calamitous bushfires are starting earlier and burning for longer.
By 2035, around 1 in 10 homes are projected to become uninsurable. Yet so much more can be done: 9 in 10 claims include preventable damage.
Sadly, insurance companies were seen to be part of the problem, not the solution.
Suncorp Insurance has led the shift to ‘Resilience’.
For the past 5 years, Insurance company, Suncorp, has led an industry shift from focussing on ‘Recovery’ to ‘Resilience’. This has included world-first, award-winning innovative brand acts like ‘One House to Save Many’ and ‘Resilience Rd’, that proved resilience was possible in both new and existing homes.
Australians still don’t think disaster will strike them.
Despite the constant warnings about the effects of climate change, as well as seeing the benefits of resilience, 35% of Australians still don’t believe climate events will affect their homes, leading to inaction.
We needed a solution to make resilience personal and relevant to every Australian.
It wasn’t enough to just tell people to make their homes more resilient. We had to make resilience personal at an address-level. Utilising data and technology in a completely new way.
Each year, Australia sees homes destroyed and billions spent on rebuilding due to severe weather events. There have been more Category-5 cyclones in the last 20 years than in the preceding 100. Severe flooding happens 30% more often in the Pacific region than it used to. And calamitous bushfires are starting earlier and burning for longer.
By 2035, around 1 in 10 homes are projected to become uninsurable. Yet so much more can be done: 9 in 10 claims include preventable damage.
Sadly, insurance companies were seen to be part of the problem, not the solution.
Suncorp Insurance has led the shift to ‘Resilience’.
For the past 5 years, Insurance company, Suncorp, has led an industry shift from focussing on ‘Recovery’ to ‘Resilience’. This has included world-first, award-winning innovative brand acts like ‘One House to Save Many’ and ‘Resilience Rd’, that proved resilience was possible in both new and existing homes.
Australians still don’t think disaster will strike them.
Despite the constant warnings about the effects of climate change, as well as seeing the benefits of resilience, 35% of Australians still don’t believe climate events will affect their homes, leading to inaction.
We needed a solution to make resilience personal and relevant to every Australian.
It wasn’t enough to just tell people to make their homes more resilient. We had to make resilience personal at an address-level. Utilising data and technology in a completely new way.
Creative Idea
For the last 5 years, Suncorp Insurance has combatted the increasing effects of climate change by leading a strategic shift in the industry. Instead of focussing on ‘Recovery’ they focussed on ‘Resilience’. And ‘Haven’ is a huge step forward in making ‘resilience’ personal and relevant to every single Australian.
‘Suncorp Haven’ is a world-first, data-led digital platform that tells every one of Australia’s 11 million homeowners exactly what they need to do to make their home more resilient to the specific threat it faces. Whether it’s storms, bushfires or floods. It makes the clear statement that ‘your home is trying to tell you something’.
The user simply enters their address and they are presented with a personalized film that draws from 12 massive data sets, including, for the first time, Suncorp’s own natural peril data and insights. And to make it even more personal, the information is presented in the home’s own voice.
‘Suncorp Haven’ is a world-first, data-led digital platform that tells every one of Australia’s 11 million homeowners exactly what they need to do to make their home more resilient to the specific threat it faces. Whether it’s storms, bushfires or floods. It makes the clear statement that ‘your home is trying to tell you something’.
The user simply enters their address and they are presented with a personalized film that draws from 12 massive data sets, including, for the first time, Suncorp’s own natural peril data and insights. And to make it even more personal, the information is presented in the home’s own voice.
Insights & Strategy
We conducted research with climate science, architecture, policy and behavioural psychology experts to understand how Suncorp could lead change.
Consumer Insight: It won’t happen to me
35% of Australians don’t believe climate disasters will affect their homes — fuelling denial and delay.
Cultural Insight: As climate risk rises, homes must evolve
By 2035, around 1 in 10 homes are projected to become uninsurable due to extreme weather. Queensland has faced 80 major weather events, two ‘once-in-a-century’ floods, and $16.1 billion in recovery costs over the past decade — yet homes (and mindsets) remained stuck in the past. Yet so much more can be done: 9 in 10 claims include preventable damage.
Category Insight: Stuck in recovery mode
97% of industry investment went into recovery, not readiness. Insurers only showed up after disasters struck.
The Haven strategy: Make ‘resilience’ personal and urgent
It wasn’t enough to just tell people to make their homes more resilient. We had to make resilience personal at an address-level.
This would mean utilising data and technology in a completely new way. At the heart of this, we would need to unlock and share Suncorp’s data with the public, which had never been done before.
And we needed to do it in a way that would feel ‘human’. So, we identified a truth that people may not listen to the experts, but they might listen to their own home.
Consumer Insight: It won’t happen to me
35% of Australians don’t believe climate disasters will affect their homes — fuelling denial and delay.
Cultural Insight: As climate risk rises, homes must evolve
By 2035, around 1 in 10 homes are projected to become uninsurable due to extreme weather. Queensland has faced 80 major weather events, two ‘once-in-a-century’ floods, and $16.1 billion in recovery costs over the past decade — yet homes (and mindsets) remained stuck in the past. Yet so much more can be done: 9 in 10 claims include preventable damage.
Category Insight: Stuck in recovery mode
97% of industry investment went into recovery, not readiness. Insurers only showed up after disasters struck.
The Haven strategy: Make ‘resilience’ personal and urgent
It wasn’t enough to just tell people to make their homes more resilient. We had to make resilience personal at an address-level.
This would mean utilising data and technology in a completely new way. At the heart of this, we would need to unlock and share Suncorp’s data with the public, which had never been done before.
And we needed to do it in a way that would feel ‘human’. So, we identified a truth that people may not listen to the experts, but they might listen to their own home.
Execution
‘Haven’ is a digital experience that works on desktop and mobile. Pulling from 12 massive data sets, and using live APIs to create an immersive cinematic experience, uniquely tailored for each homeowner. Using natural peril risk data, climate research, location data, weather data, property data and more, it tells users about their home’s specific risks, and what they should do to make it more resilient.
After the user enters their address, it's matched against Suncorp’s natural peril data. We then call GoogleMaps APIs and CoreLogic API for additional property attributes. The ElevenLabs API serves one of five AI cloned voices, depending on property age. These are layered with the risk data (peril, risk level, house type and resilience tips).
Nothing quite like this had been attempted at this scale before, with so many APIs and data layers working in sync. So, we broke development into focused, test-driven sprints while keeping the process lean and agile. Each system was tested both independently and in tandem to ensure compatibility, responsiveness, and performance across devices. We went through five major changes to core APIs during the process. This iterative and resilient approach was key to delivering a seamless and powerful user experience.
PLATFORMS: Google Cloud/Strapi CMS
TECHNOLOGIES: Next/React/ThreeJS/WebGL/Google 3D Tiles/NASA AMMOS/Google Street View/Google Places/Blender
APIs: Google Geocode/Google Elevation/Google Maps/Google 3D Tiles/Google Street View Static/Google BigQuery/CoreLogic/WillyWeather/GeoScape/ElevenLabs
MANUAL DATA: Suncorp Peril Risk/Base script/Resilience Tips
The platform has been supported by TV, OOH, social, PR and digital media. As well as a TV show integration about home renovation. Alongside Haven, Suncorp is supporting resilience grants through the FRRR to help make resilience accessible.
After the user enters their address, it's matched against Suncorp’s natural peril data. We then call GoogleMaps APIs and CoreLogic API for additional property attributes. The ElevenLabs API serves one of five AI cloned voices, depending on property age. These are layered with the risk data (peril, risk level, house type and resilience tips).
Nothing quite like this had been attempted at this scale before, with so many APIs and data layers working in sync. So, we broke development into focused, test-driven sprints while keeping the process lean and agile. Each system was tested both independently and in tandem to ensure compatibility, responsiveness, and performance across devices. We went through five major changes to core APIs during the process. This iterative and resilient approach was key to delivering a seamless and powerful user experience.
PLATFORMS: Google Cloud/Strapi CMS
TECHNOLOGIES: Next/React/ThreeJS/WebGL/Google 3D Tiles/NASA AMMOS/Google Street View/Google Places/Blender
APIs: Google Geocode/Google Elevation/Google Maps/Google 3D Tiles/Google Street View Static/Google BigQuery/CoreLogic/WillyWeather/GeoScape/ElevenLabs
MANUAL DATA: Suncorp Peril Risk/Base script/Resilience Tips
The platform has been supported by TV, OOH, social, PR and digital media. As well as a TV show integration about home renovation. Alongside Haven, Suncorp is supporting resilience grants through the FRRR to help make resilience accessible.
Results
Haven is still in its first year, yet is already making a significant impact on the goal of making Australians more resilient, and making Suncorp the leader in the category.
Engagement: Over 280k visitors since launch (meeting KPI).
Average time on site: 2min 55 seconds
2M+ earned reach across national news outlet (139 earned articles)
Significant interest from government and institutions.
IPSOS brand tracking of people that used Haven showed that 95% found it informative and engaging. And after using it, 74% were definitely/probably going to make their home more resilient.
Haven has also contributed to the ongoing impact of Sucorp’s Long-Term Resilience platform 2019-2026:
Suncorp went from #2 to #1 in Home Insurance.
Marketing ROI rose by 238%.
Cost of quotes declined from $130 to $80
Contributed $402M in customer lifetime value
NPS rose from 1.9 to 8.5 (2019–2024), peaking at 14.4 after One House, in contrast to the industry average of 7.5. And Suncorp ‘Haven’ increased NPS to 9 in 2026.
Requests for resilient building materials +18%
After Suncorp lobbying, the government committed an additional $2.6B in resilience funding.
Led by Sunccorp, The Insurance Council of Australia has created ‘Project Resilience’, aiming to embed resilience into the National Building Code.
Engagement: Over 280k visitors since launch (meeting KPI).
Average time on site: 2min 55 seconds
2M+ earned reach across national news outlet (139 earned articles)
Significant interest from government and institutions.
IPSOS brand tracking of people that used Haven showed that 95% found it informative and engaging. And after using it, 74% were definitely/probably going to make their home more resilient.
Haven has also contributed to the ongoing impact of Sucorp’s Long-Term Resilience platform 2019-2026:
Suncorp went from #2 to #1 in Home Insurance.
Marketing ROI rose by 238%.
Cost of quotes declined from $130 to $80
Contributed $402M in customer lifetime value
NPS rose from 1.9 to 8.5 (2019–2024), peaking at 14.4 after One House, in contrast to the industry average of 7.5. And Suncorp ‘Haven’ increased NPS to 9 in 2026.
Requests for resilient building materials +18%
After Suncorp lobbying, the government committed an additional $2.6B in resilience funding.
Led by Sunccorp, The Insurance Council of Australia has created ‘Project Resilience’, aiming to embed resilience into the National Building Code.
2026 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Leo Australia / Sydney
Digital Agency
Le Polish Bureau / Poland
Media Agency
OMD / Sydney
Agency In-House Production Company
Hogarth / Sydney
Art Director
Daniel Stewart
Jim Walsh
Chief Creative Officer
Andy Fergusson
Dave Bowman
Chief Strategy Officer
Catherine King
Copywriter
Dan O'bey
Michael Dawson
Creative Director
Bec Johnson-Pond
Marijke Spain
Michelle Walsh
Creative Technologist
Chris Jovanov
Business Director
Tash Tollo
Chief Client Partner
Amanda Wheeler
Chief Delivery Officer
Gary Arnas
Chief Executive Officer
Clare Pickens
Executive General Manager Brand and Customer Experience
Mim Haysom
Group business Director
Alex Barkworth
Head of Brand and Content
Rapthi Thanapalasingam
Marketing Manager
Travis Hughes
Senior Business Director
Shae Jones
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