The One Show
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Category
Environmental Design / Campaign
Annual ID
07258D
About the Work
Brief:
To create a campaign that increases the brand awareness of jobsintown.de in consideration to the very low advertising and media budget.
Rationale:
The campaign shows the situation of having the wrong job and underlines how terrible it could be. Full-sized billboards were designed in a striking way and placed on the side of petrol pumps, cigarette automates and washing machines of laundromats. This interactive use of media provides a surprising insight. Instead of the expected machinery there are people working under hair-raising conditions. A tagline makes the message clear: ÑLifeís too short for the wrong jobì.
Target Audience:
Everyone who is dissatisfied with his actual job as well as university graduates. People who already thought of changing their job and, even more important, people who have good reasons to do so but somehow havenít thought about it yet.
To create a campaign that increases the brand awareness of jobsintown.de in consideration to the very low advertising and media budget.
Rationale:
The campaign shows the situation of having the wrong job and underlines how terrible it could be. Full-sized billboards were designed in a striking way and placed on the side of petrol pumps, cigarette automates and washing machines of laundromats. This interactive use of media provides a surprising insight. Instead of the expected machinery there are people working under hair-raising conditions. A tagline makes the message clear: ÑLifeís too short for the wrong jobì.
Target Audience:
Everyone who is dissatisfied with his actual job as well as university graduates. People who already thought of changing their job and, even more important, people who have good reasons to do so but somehow havenít thought about it yet.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
David Fischer
Creative Director
Matthias Spaetgens
Jan Leube
Photographer
Hans Starck
Writer
Daniel Boedeker
Axel Tischer
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