The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Publication Design / Book Design
Annual ID
07052D
About the Work
To mark LEGOís 50th anniversary in Germany, selected members of the press and LEGO partners were to be presented with a high-quality, unusual gift. Playful yet creative, it had to represent LEGOís unique personality.
Committed LEGO fan and designer Reginald Wagner used a pinhole camera to produce a book of his own personal LEGO memories, to ensure they never faded away. The book takes the form of a LEGO brick, with the luxury version featuring a cover actually made of LEGO, while the standard version is available as a paperback. he bookís title means ìmultiple play plasticî, which represents its contents perfectly, the work being filled with endless combinations of LEGO knights, spacemen and policemen.
Committed LEGO fan and designer Reginald Wagner used a pinhole camera to produce a book of his own personal LEGO memories, to ensure they never faded away. The book takes the form of a LEGO brick, with the luxury version featuring a cover actually made of LEGO, while the standard version is available as a paperback. he bookís title means ìmultiple play plasticî, which represents its contents perfectly, the work being filled with endless combinations of LEGO knights, spacemen and policemen.
2007 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Reginald Wagner
Creative Director
Katrin Oeding
Designer
Reginald Wagner
Photographer
Reginald Wagner
Writer
Alexander Baron
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