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Category
Direct Mail / Single
Annual ID
07286D
About the Work
Invitation to the fashion trade show Magic in Las Vegas. The invite was vacuum sealed in rubber to create a bondage aesthetic referencing the salacious vibe of Vegas. The DM product was referenced by wrapping the iconic yellow shoe lace around a thick black card that had been hole punched. Type was foil blocked onto the black card.
2007 Awards
Total Points: 5
Merit
Credits
Group Creative Director
Tom Phillips
Designer
Irwin Matutina
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